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VoIP vs. POTS Clayton Lockhart VP AT&T Labs VoIP Evolution: The Jump has Occurred! VoIP 2nd Gen Products & Services VoIP Gen Products 1990 Carrier Announcements 2003 VoIP 3rd Gen Products & Services WiFi 1st VoIP Science Experiments Services Services overIP IP over H.323 XML SIP XP 1996 1998 1999 1997 1995 VoIP ComputerTelephony Integration IM PBX Broadband Copyright 2004 AT&T 2002 VoIP CPE IP Networks with QoS The world’s networking companysm 2 Traffic Across AT&T IP Backbone The Rise of IP Communication Services Gaming Gaming Music/Video Music/Video Stores Stores VoIP VoIP Web Web Dial Dial 1998 P2P P2P Broadband Broadband 1999 2000 2001 Copyright 2004 AT&T 2002 2003 The world’s networking companysm 3 Telephone Power of IP: Any Device to Any Device Over Any Access Cordless Laptop VoIP Router 3G Cable Modem Cell phone LAN Connection Phone Phone Line VoIP Gateway Wifi PDA IP Phone DSL Modem IP Networks/Internet WiFi Access Point DSL Line ISP Gateway PBX Gateway Desktop Cable Modem Phone Line iPBX (Gateway) Telephone VoIP Custom Dialer IP Softphone IP Phone PBX Copyright 2004 AT&T Telephone The world’s networking companysm 4 IP Enables the Next Generation of Applications COMMUNICATION LAYERS Content Layer (movies, books, papers, information, etc.) Application Layer (voice, video, web, chat, e-mail, etc.) Logical Layer (IP addressing, wireless handoffs, etc. Physical Layer (electric, co-axial, copper, wireless, fiber) Open standard data networks, such as IP, operate in layers that allow applications to be separated from the infrastructure – Enables multiple players to enter the market at different layers and compete, stimulating innovation – The type of the network (electric, co-axial, copper, wireless, fiber) no longer dictates the application or services Concept compliments of Kevin Werbach Copyright 2004 AT&T The world’s networking companysm 5 Business Services Network Transformation End-State: Services Over IP Scalable Open Integrated Messaging Consumer IP Call Center Bundle Consumer Services Software-Defined E-Communications Network Application Aware Network Computing Platform Reliable, SIPbased SoIP Network SoIP Common Infrastructure World’s Biggest IP Network MSE / IP/ MPLS Core Multi-Service Access TA Video Voice CallVantage SM Data Multi-Service Access Consumer or SMB Office HQ IP-PBX Corporate Intranet Supporting Multiple Endpoints, Access Technologies and Application Services Copyright 2004 AT&T The world’s networking companysm 6 VoIP-Enabled Contact Center 9Feature transparency across both PSTN and IP Networks 9Lower costs • Post route features 9Productivity improvements Transfer Connect Next Available Agent 9Global call center connectivity Presence / Properties IP SCP 800 Adv Features Pre route features NCP TOD/DOW routing 800 Adv Features Network call prompter Alternate destination routing Routing ASR-based routing VoiceTone MS CCE IVR 1-800 Global IP/MPLS Converged Network GW PSTN Center 1 Agent IP ACD Agent Local, International Center 2 US Center GW TDM ACD International Center 3 IVR Agent Agent Copyright 2004 AT&T IVR IP enabled Legacy ACD Agent Agent IP ACD Agent Agent The world’s networking companysm 7 E*Communications Instant Messaging Incoming / Outgoing Calls – Multiple Call Appearances Outlook address book Dialer has access to Outlook address book & corporate directory Button on conference window starts user’s webmeeting collaboration software and sends invitations to conference members by IM or Email Corporate Directory Creation & Control of voice or video conferences User places & receives calls on any phone PBX Phone IP Phone home Phone Any Cell Phone Phone Video phone / soft phone Copyright 2004 AT&T Collaboration (Webmeeting) The world’s networking companysm 8 IP is the Bridge to the Future; Network Centric Applications are the Future Teleworker Wireless Internet Private Networks (WAN/VPN) Public Voice Networks (PSTN) Corporate Extranet Corporate Intranet •Secure •High Performance •Predictable •Reliable •Non-Regulated •Scalable •Ubiquitous •Variable Performance •Seamless •Flexible •Regulated Supplier LAN ISP Supplier Supplier Teleworker Copyright 2004 AT&T Customer The world’s networking companysm 9
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