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Social Exchange Theory Reciprocity Norm Why we DO help Helping Diffusion of Responsibility Bystander Effect Fundamental Attribution Error Explaining Behavior Cognitive Dissonance Theory Foot in the Door Why we do NOT help Actions & Attitudes Passionate Types Companionate Love (Sternberg's theory) Social Psychology Aggression Zimbardo Study Conformity Prejudice Frustration Aggression Cultural theory Milgram Study Scapegoat theory Asch Study Role Playing