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Joseph Russo, Ph.D.
President and Chief Scientist
ZedX, Inc.
369 Rolling Ridge Drive
Bellefonte, PA 16823
[email protected]
“Informed or responsible decision making, knowing the difference between facts and
fiction” : User demand and role based tools in the sustainable food security continuum
Informed or Responsible Decision Making, Knowing
the Difference Between Facts and Fiction
User Demand and Role-Based Tools in the
Sustainable Food Security Continuum
Joe Russo
March 2, 2010
Network of Computers Serving as Information Nodes
National
Level
Regional
Level
State
Level
County
Level
Local
Level
Hierarchy of Agricultural Expertise Through Nodes
Level
Role
International
Distinguished Researcher, Global Tracker,
Model Developer, Policy Maker
National
Principal Researcher, Country Tracker,
Model Developer, Policy Maker, Commentator
Regional
Project Researcher, Regional Tracker, Model
Interpreter, Commentator
State
State Tracker, Model Interpreter, Commentator,
Field Observer
County
County Tracker, Model Interpreter, Commentator,
Field Observer
Local
(Grower)
Local Tracker, Field Observer, Record Keeper,
Steward (compliance)
Architecture of a Node
(Simplified Depiction)
Interface
Dissemination
Interpretation
Products
Integration
Analysis
Models
Modeling
Data
Data
Sources
Generic Role-Based Platform
Admin
Role 1
Role 2
Tools
Navigation
Map
Data
Navigation
Calendar
Calendar Tool
Tool
Details
Action Bar
Products
Pollen Platform as Example
Food Supply Chain Role-Based Platform
t0
t1
(today)
Food Supply Chain
Producers
Handlers
user filters
Food Supply Chain
Consumers
social metrics
data
tn
(tomorrow)
Producers
Handlers
user filters
Food Supply Chain
Consumers
social metrics
data
(future)
Producers
Handlers
user filters
Consumers
social metrics
data
Environment
Environment
Environment
Climate Change
Climate Change
Climate Change
Food Supply Chain Role-Based Platform
Admin
Role 1
Role 2
Role 3
Role 4
Tools
Navigation
Map
Navigation
Calendar
Calendar Tool
Data
Description of
Pest Data
Data
Location Name
Tool
Scout
Details
Observation Date
Host Identification
Stage
Pest Type
Quantity Injury
Level
Action Bar
Products
Food Supply Chain Role-Based Platform
Admin
Role 1
Role 2
Role 4
Role 3
Tools
Navigation
Map
Navigation
Calendar
Tool Calendar
Seller
Description of
Produce
Role 1
Transaction
Seller
Production Practice
Packaging
Quantity
Availability (days)
Price
Collapsed
Data Panel
Collapsed
Product
Panel
List of
Buyers
Seeking
Seller’s
Products
List of
Seller’s
Products
+
Role 2
Transaction
Buyer
Action Bar
+
Food Supply Chain Role-Based Platform
Platforms as a centralized
depot for the management
of information among all
stakeholders
Admin
Role 1
Role 2
Role 3
Role 4
Tools
Navigation
Map
Data
Smartphones as an
affordable tool for the
transfer of information to
and from platform
Product
Tool Calendar
Navigation
Calendar
Role 1
Transaction
Seller
Role 2
Transaction
Buyer
List of
Seller’s
Products
List of
Buyers
Seeking
Seller’s
Products
+
Seller
Action Bar
+
Buyer
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