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International SIP 2004
B2BUA: «
The Cornerstone of
Convergence for Prepaid »
Christian MARI
Sr. Product Manager FERMA
Topics
Ferma’s Company profile
Prepaid Marketplace 2003/2004 – analysis
Prepaid Logical architecture
B2BUA in a Prepaid Architecture
Role
Applications
Use Cases
Keynotes
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FERMA a worldwide Company
• Founded in 1983
• Offices in 7 countries
• 100 % subsidiary Zodiac Group (1.5 billion € turnover)
• Turnover 2001-2002 : 50Million €
• 280+ employees
– 140+ in product development
– 70+ in field and support
• Products deployed in 50+ countries
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Topics
Ferma’s Company profile
Prepaid Marketplace 2003/2004 – analysis
Prepaid Logical architecture
B2BUA in a Prepaid Architecture
Role
Applications
Use Cases
Keynotes
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Market Analysis
By the end of 2002, over half of the world’s mobile customers were using
prepaid services and thus generating over one-quarter of total mobile
revenues per year
Forecasted prepaid subscribers by 2010
(Source Baskerville 2002)
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Market Analysis
PrePaid’s Role
 Payment and Rating solution for all Voice, Data and
Content related services, no matter what bearer or terminal
used
 Service Enabler: enable the delivery of value-added,
billable services
 Control the user experience
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Prepaid: key role for enabling multimedia services
Prepaid challenges:
« Bouquet » of services
Deal with increasing number of services in a flexible way in
order to create offers adapted to the market
•
•
Student pack: 30 SMS + 10 e-mail + Chat + Ring Tone
Business pack: 3h airtime + Unified Voice mail + MMS +Internet
browsing
« Easy-to-use services payment »
Introduce new, simple payment mechanisms adapted to
the new commercial offers and services.
Real-time voice/SMS/data rating
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Topics
Ferma’s Company profile
Prepaid Marketplace 2003/2004 – analysis
Prepaid Logical architecture
B2BUA in a Prepaid Architecture
Role
Applications
Use Cases
Keynotes
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Logical architecture 1/6
User Account
– MULTIPLE BALANCES
User Account
Management
• Money Credit
• Airtime Credit
Rating
Top-Up
Marketing
Package
• Message Credit
– LIFE CYCLE
Event
Volume
Control
Control
Self Care
• User State
Control
Prepaid Logical Architecture
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Logical architecture 2/6
Rating
- Rating Type
User Account
Management
Rating
Top-Up
• Duration (Voice Call, Voice
Browsing)
Marketing
Package
• Message (SMS, MMS)
• Content (Picture, Ringtone, URL)
– Real Time Rating
Event
Volume
Control
Control
Self Care
• Determine Cost
• Advice of Charge
Control
• Apply the Charge
Prepaid Logical Architecture
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Logical architecture 3/6
TOP-UP
User Account
Management
Rating
Event
Volume
Control
Control
Top-Up
– Advanced Top-Up
functionalities
Marketing
Package
Self Care
•
•
•
•
•
•
Voice
ATM
E-Recharge
USSD, SMS
POS
WEB
Control
Prepaid Logical Architecture
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Logical architecture 4/6
SELF-CARE
User Account
Management
– Multi-channel
• Voice
Rating
Event
Volume
Control
Control
Top-Up
Marketing
Package
• USSD, SMS
• WEB
Self Care
Control
Prepaid Logical Architecture
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Logical architecture 5/6
Marketing Package
User Account
Management
Rating
Event
Volume
Control
Control
Top-Up
“Bouquet” of service.
Example:
Marketing
Package
Self Care
Control
Prepaid Logical Architecture
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Data Info Service
Subscription…..…..€9.99/month.
Alerts………………..€0.20/ea.
On demand ………€0.50/10 min.
IM Chat
Subscription…………€8.99/month.
Subscription based €0.39/3 min.
On demand………….€0.005 per Message
MMS
Subscription ……... € 5/month. Per 20
Messages
On demand……….. €0.5 per Message
Internet Browsing
Subscription ……. € 7/month.Per 30 Min or 2
Mbytes
On demand……….. €0.50/10 min.
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Logical architecture 6/6
(Call) Control
User Account
Management
Rating
Event
Volume
Control
Control
Top-Up
- Real Time generic part
Marketing
Package
Self Care
Control
Prepaid Logical Architecture
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•
Fraud Control
•
Authentication
•
Pre-Delivery Triggers
•
Interception
- Real Time specific part
1.
Session – based
(duration, volume)
2.
Message – based
3.
Content - based
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Topics
Ferma’s Company profile
Prepaid Marketplace 2003/2004 – analysis
Prepaid Logical architecture
B2BUA in a Prepaid Architecture
Role
Applications
Use Cases
Keynotes
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Role of B2BUA in a Prepaid Architecture
1. Interception of SIP
signaling.
User Account
Management
2. Authorize transaction.
Rating
Top-Up
3. Forward SIP Signaling
4. Rate the transaction.
5. Cut the transaction at credit
expiration.
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Self Care
SIP
B2BUA
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Marketing
Package
Applications
All SIP based services !
• For Voice IP Trunking.
IP
• 2.5 G
– Push to Talk
– Instant Messaging
• 3.G
– Video Messaging
• Broadband.
– Online games
– Video on demand
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Voice Call (1)
User Account
Self
Care
STP
IAM
IAM
MGC
SGW
B2BUA
Control
MGW
Access Network
MGC
NGN Core
SGW
STP
MGW
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Marketing
Package
Rating Top-Up
Voice Call (2)
User Account
Self
Care
STP
MGC
SGW
B2BUA
Control
MGW
Access Network
MGC
NGN Core
SGW
STP
MGW
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Marketing
Package
Rating Top-Up
Voice Call (3)
User Account
Self
Care
STP
MGC
MGC
SGW
B2BUA
Control
MGW
Access Network
MGC
NGN Core
SGW
STP
MGW
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Marketing
Package
Rating Top-Up
Instant Messaging (Subscription)
User Account
Rating Top-Up
Subscribe
200 OK
B2BUA
Control
GGSN
SGSN
Location
Server
Inbound Outbound
Proxy
Proxy
Self
Care
DNS
A Home Network
DNS
Outbound Inbound
Proxy
Proxy
Subscribe
200 OK
Location
Server
GGSN
SGSN
B Home Network
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Marketing
Package
A
Instant Messaging (Presence update)
200 OK
Location
Server
NOTIFY
[B not signed-in]
200 OK
B2BUA
Control
GGSN
SGSN
Rating Top-Up
Self
Care
DNS
Inbound Outbound
Proxy
Proxy
A Home Network
NOTIFY
[B not signed-in]
DNS
Outbound Inbound
Proxy
Proxy
200 OK
Location
Server
GGSN
SGSN
B Home Network
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Marketing
Package
A
User Account
NOTIFY
[B not signed-in]
Instant Messaging (B Signs-in)
200 OK
Location
Server
Rating Top-Up
NOTIFY
[B signed -in]
200 OK
B2BUA
Control
GGSN
SGSN
Inbound Outbound
Proxy
Proxy
Self
Care
DNS
A Home Network
DNS
Outbound Inbound
Proxy
Proxy
NOTIFY
[B signed-in]
200 OK
Location
Server
GGSN
SGSN
B Home Network
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200 OK
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B
Marketing
Package
A
User Account
NOTIFY
[B signed -in]
Instant Messaging (A chats to B)
200 OK
Location
Server
Rating Top-Up
MESSAGE
[Hi ! Man !]
200 OK
B2BUA
Control
GGSN
SGSN
Inbound Outbound
Proxy
Proxy
Self
Care
DNS
A Home Network
DNS
Outbound Inbound
Proxy
Proxy
LOCATE : B
Location
Server
[email protected]
GGSN
SGSN
B Home Network
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B
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Marketing
Package
A
User Account
MESSAGE
[Hi ! Man !]
Instant Messaging (B chats to A)
MESSAGE
[ORU?]
200 OK
B2BUA
Control
GGSN
SGSN
Location
Server
Locate A
A Home Network
[email protected]
Inbound Outbound
Proxy
Proxy
Rating Top-Up
Self
Care
DNS
MESSAGE
[ORU?]
DNS
Outbound Inbound
Proxy
Proxy
Location
Server
GGSN
SGSN
MESSAGE
[ORU?]
B Home Network
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B
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Marketing
Package
A
User Account
Topics
Ferma’s Company profile
Prepaid Marketplace 2003/2004 – analysis
Prepaid Logical architecture
B2BUA in a Prepaid Architecture
Role
Applications
Use Cases
Keynotes
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Keynotes
• Prepaid users shall have the possibility to use and
pay all new services.
• B2BUA is a Prepaid enabler for all new convergent
services.
• The future killer-apps shall target all users regardless
their payments method.
• 70 % of wireless users will be Prepaid by 2006. Don’t
forget them …
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Contacts
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