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Co-Registration
Overview
 Industry’s Most Advanced System
 Real-Time Data Hygiene
Dynamic Offer Targeting/Optimization
Secondary Questions & B2B Support
XML or HTTP Post Support
 Real Time Auto-Responder
 Quality Website Partners
‘Best practices’ on data ownership, privacy, regulatory compliance
Process Overview
Consumer registers at an Affiliate site.
 Registration data is posted to TRL platform.
 Name, address, phone, e-mail and other data components verified
and standardized in real-time.
 Targeted offer page served to consumer.
 Consumer selects offer (possibly answers secondary questions)
and opts-in to receive information from marketer. Opt-in captured
 Auto-responder is immediately sent to the consumer.
 Consumer is directed to publisher-specified page.
 Consumer information is sent to Advertiser.
Registration
Page is Shown
Registration
To
Viewer
page is shown
to viewer
Person Enters
Information
Data is
Standardized &
Verified
Offer Display
Offers Served Based on Targeting
Registrant checks box next
to offer of interest.
In-Line Custom Questions
Custom Question Surveys
When “Yes” is selected offer
expands to reveal questions
in-line.
Partner-Spec Landing Page
Registration & Opt-In Process
Complete
User is returned to landing
page upon completion of
registration and opt-in.
Auto-Responder Email
E-mail is sent to registrant within 30
seconds of opt-in to confirm address,
provide additional info on offers, and
allow opt-out.
Lead Delivery to Advertiser
Complete Customization
Complete Customization
DATA IN
•Targeted
Leads
•Requested
Fields
Real-Time Post or
Batch File
DATA OUT
•Validated
•Customized
Various Data Formats
(.xls, .txt, .csv)
IP Address & Timestamp
Historical Record Lookup
For Opt-In Verification
Premier Network
NETWORK
Product Features/Benefits
Data Quality  Validation/Correction
 Offer Targeting
 Reporting
 Data Extract & Transfer
 Additional Features…
Product Features/Benefits
USPS Validation
Regulations
Receiving quality data is
critical for advertisers, and
minimizes bad data credits for
publishers.
Only TRL performs a
complete suite of real-time
data quality checks.
Address
Rejection
Entered to Site as:
John Doe
100 mane
Dallas, Texas
Invalid Record Received:
Mickey Mouse
123 Disney Lane
Fantasyland, CA
Delivered to Client as:
John Doe
W. 100 Main Street
Dallas, TX 75208-1928
Output:
Invalid Address
Data Quality Checks
 Email Validation – Performs a syntactical check on the input email
address and flags if invalid. Invalid emails, i.e. bounces, are
captured once auto responders are sent.
 Scans All Input Data Checking For “Noise” Words
 Appending of Address-Level Latitude/Longitude for Radial
Targeting.
 Phone Validation – Performs syntactical check on phone number,
as well as verification of area code and prefix.
 Data Normalization – Ensures maximum flexibility of integration to
publisher sites.
Targeting Option
 DEMOGRAPHIC FILTERS
Zip Code/SCF
Radial Pulls
City
State
Age
Gender
 VALIDATION FILTERS
Postal Address
Telephone Number
eMail Address
Data Extract & Transfer
•
 Real-Time or Batch Mode
•
•
 Real-Time Extracts – Data can be sent to Advertisers in real-time via
a URL post or via a The Right List web service.
  Scheduled Batch Extracts – Batch extracts can occur at given
 intervals: daily, weekly, monthly.
  Option of sending raw consumer data or only enhanced data, i.e.
 standardized data.
•
 Data can be sent based on various criteria: (eg.)
– First and Last Name must exist
– Email valid and/or exists
– Phone valid and/or exists
– Valid postal address
Global Media Solutions
Call today for more information
John Foster
SVP Marketing
The Right List
Tel (800)697-5977
Fax 954-317-2665
[email protected]