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1984 Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems Bosack and Lerner run network cables between two different buildings on the Stanford University campus A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born FY 1984 1984 1985 1985 1986 1985 1986 1987 1988 1986 1987 1987 1988 Revenue Headcount 1989 $27M 2 2 24 4 9 4 9 29 First system ships— Massbus-Ethernet Interface Subsystem Innovation Facts 111 1990 1991 1 FY 1984 1985 1985 1986 1987 1986 1987 1988 1986 1987 1988 1989 1987 1988 1987 1988 Revenue Headcount 2 4 29 49 9 9 9 29 1989 1990 $27M $27M 111 111 1991 AGS multi-protocol router Innovation Facts Hires first employee 1992 19 FY 1984 1985 1986 1987 1988 1987 1989 1989 1988 1990 1989 1990 1989 1991 $27M $27M $69M $27M 111 251 111 29 111 1988 1987 Revenue Headcount 2 4 9 29 1988 1990 $69M $183M 251 Innovation Facts John Morgridge joins as President & CEO 1991 503 1992 1993 1994 19 FY 1984 1985 1986 1987 1988 Revenue Headcount 1989 1989 1990 $27M 111 1990 1991 1990 $69M$183M $69M 251 251 503 Facts CSCO 1991 1991 1992 1992 $183M $381M 503 875 1993 1994 1995 1996 19 84 FY 1985 1986 1987 1988 1989 Revenue 1990 1990 1991 1991 1992 $69M $183M$381M $183M Headcount 251 503 503 875 1992 1993 1993 1994 1995 1996 $381M $714M 875 1459 Communication Server Family Innovation $$ Facts $ First international office: UK First stock split $1B Market capitalization of $1 billion 1997 19 85 FY 1986 1987 1988 1989 1990 Revenue Headcount First patent 1991 1992 1991 1993 1992 1992 1993 1994 1993 1993 1994 1994 $183M $381M$381M $714M 503 875 1,459 875 Cisco 3000 low-end router platform 1995 1996 1997 1998 $714M $1.33B 1459 2269 CiscoWorks Router-Management Software Innovation Facts Canada and Japan offices open 4000 Series 1 86 FY 1987 1988 1989 1990 1991 Revenue Headcount 1992 1992 1993 1993 1994 1993 1993 1994 1993 $381M $714M$1.33B $714M 875 7000 Router Platform 1459 1994 1994 1995 1995 1996 1997 1998 1999 $1.33B $2.23B 1,459 2,269 2269 3827 Shipping Milestone: 100,000 routers 100K Innovation Acquisitions Facts Belgium, Mexico, Hong Kong offices open Certified Internetwork Expert (CCIE) program 2 87 FY 1988 1989 1990 1991 1992 Revenue Headcount Patent 1993 1993 1994 1994 1995 1994 1993 1994 $714M $1.33B$2.23B $1.33B 1459 2269 2,269 3,827 Catalyst Switch 1995 1995 1996 1996 1997 1998 1999 $2.23B $4.1B 3827 8259 First ATM Router Interface / ATM Switch ships Innovation Facts San Jose, CA corporate headquarters Brasil office opens 2000 2 88 FY 1989 1990 1991 1992 1993 Revenue Headcount Catalyst 5000 Series 1994 1994 1995 1995 1996 1993 1994 1995 $1.33B $2.23B$2.23B $4.1B 2269 3827 3,827 8,259 7500 Series 1996 1996 1997 1997 1998 1999 2000 $4.1B $6.44B 8259 10728 750 Series of ISDN router solutions Innovation Acquisitions Facts John Chambers becomes CEO John Morgridge becomes Chairman of the Board 2001 2 9 FY 1990 1991 1992 1993 1994 Revenue Headcount First universal access server family 1995 1995 1996 1996 1997 1996 1997 1998 1996 1999 1997 1997 1998 1998 $2.23B $4.1B$6.44B $4.1B $6.44B $8.46B 8259 10,728 8,259 10728 14623 3827 1999 2000 Innovation SP $ Acquisitions SP China and the Netherlands offices open Facts Enter Service Provider market 2002 Shipping Milestone: > $1M Access products Cisco Enters Service Provider Market 7200 Series Routers 2001 2 90 FY 1991 1992 1993 1994 1995 Revenue Headcount 1996 1996 1997 1997 1998 1997 1997 1999 1998 1998 1999 1999 $4.1B $6.44B$6.44B $8.46B $8.46B $12.2B 1072810,728 14,623 14623 20657 8259 Ground work set for “Anywhere Play “ with first in a series of VoIP products VoIP 1996 1998 1 millionth series router sold 2000 2001 2002 Data/Voice/Video “All in One” 1M Innovation Acquisitions Facts Networking Academy Program Cisco Foundation 2003 Ranks 332 in Fortune 500 Employee number 10,000 2 91 FY 1992 1993 1994 Catalyst 8500 1995 1996 1997 1997 1998 1998 1999 1996 1998 1997 1999 1998 1999 1999 2000 Revenue $6.44B $8.46B$12.2B $8.46B $12.2B $18.9B Headcount 10728 1462314,623 20,657 20657 34613 2001 100K Facts First company to achieve market capitalization of $100B in 14 years 2002 2003 2004 Shipping Milestone: 100,000th 3600 Series modular access platform First small office, home and telecommuting cable modem Innovation $ 2000 2 92 FY 1993 1994 1995 1996 1997 1998 1998 1999 1999 2000 1999 2000 2001 2001 Revenue $8.46B $12.2B$12.2B $18.9B $18.9B $22.3B Headcount 14623 2065720,657 34,613 34613 38402 New technology: Dynamic Packet Transport VoIP technology patent 2002 7100 Series of Integrated (VPN) Routers 2003 2004 2005 Key VoIP patent Acquisitions Consumer line of business Cisco 15th anniversary 5132.52 Top 25 employers March 10 2 93 FY 1994 1995 1996 1997 1998 1999 1999 2000 2000 2001 2000 2001 2001 2001 2002 2002 Revenue $12.2B $18.9B$18.9B $22.3B $22.3B $18.9B Headcount 20657 3461338,402 34,613 38402 35670 Catalyst 4006 Wireless LAN solution Wireless technology patent 2003 2004 2005 2006 10 new IP telephony products Network of Networks Innovation Acquisitions LDC Invests $3.5M in educational programs in more than half the world’s least developed countries $ Facts Becomes world’s most valuable market cap company at $500B 2 94 FY 1995 1996 1997 1998 1999 2000 2000 2001 2001 2002 2001 2001 2002 2002 2003 2003 Revenue $18.9B $22.3B$18.9B $22.3B $18.9B $18.9B Headcount 34613 3840238,402 35,670 35670 34466 12400 Series Router Cisco Organizes into Functions 2004 SN 5420 Storage Router 2005 2006 First Cisco Council Thread Innovation Acquisitions Facts Prolonged economic downturn predicted Chambers cuts his salary to $1 2007 2 95 FY 1996 1997 1998 1999 2000 2002 2003 2001 2001 2002 2001 2002 2003 2003 2004 2004 Revenue $22.3B $18.9B$18.9B $18.8B $18.9B $22B Headcount 38402 3567035,670 34,466 34466 34371 Introduces 14 new access routers Value Incentive Program (VIP) Innovation 2005 2006 MDS 9000 Series VIP Acquisitions Value Incentive Program— Transforms the Channel 2007 2008 Shipping Milestone: 1M IP phones 96 FY 1997 1998 1999 2000 2001 2002 2002 2003 2003 2004 2001 2003 2002 2004 2003 2004 2004 2005 2005 Revenue $18.9B $18.9B$18.8B $22B $22B $24.8B Headcount 35670 3446634,371 34,466 34371 38413 Wireless IP Phone 7920 2006 2007 2008 Shipping Milestone: 2M IP phones Innovation Acquisitions Presidential Award for Corporate Leadership 97 FY 1998 1999 2000 2001 2002 2003 2003 2004 2004 2005 2004 2005 2005 2006 2006 Revenue $18.9B $22B$24.8B $22B $24.8B $28.5B Headcount 34466 3437138,413 34,371 38413 49926 Carrier Routing System (CRS-1)— Significant routing innovation Cisco Enters Commercial Market 2007 2008 Shipping Milestone: 4M IP phones Innovation Acquisitions Facts 20 years of innovation— employees volunteer ‘20 years’ of community service Reorganize to better serve emerging market countries 98 FY 1999 2000 2001 2002 2003 2004 2004 2005 2005 2006 2005 2006 2006 2007 2007 Revenue $22B $24.8B$28.5B $24.8B $28.5B $34.9B Headcount 34371 3841338,413 49,926 49926 64087 2008 Network Security solutions as Platform Innovation Acquisitions Facts First ever “virtual” opening of NASDAQ 98 FY 1999 2000 2001 2002 2003 2004 2005 2006 2006 2007 2005 2006 2007 2008 Revenue $24.8B $28.5B$34.9B $28.5B $34.9B Headcount 38413 4992649,926 64,087 64087 7200 Series— 10 year anniversary 2008 Flagship product—Catalyst 6500 hits $20B revenue $ Innovation Acquisitions Facts JD Awards Certification for Excellence in Technical Support Chambers receives Clinton Global Citizen Award 2008 Innovation Acquisitions Facts Market Capitalization Leadership Cisco $135B Cisco Top 12 Competitors $110B Top 11 Competitors $71B $60B Top 11 Competitors Cisco $34B $10B January 1995 November 2005 July 2008 Market Share Leadership Security Digital Video: IPTV 100% 100% 80% 80% 60% 39% Switching: Modular/Fixed 100% Cisco/SA 58% 80% 60% 60% 40% 40% 40% 20% 20% 20% 0% 0% 0% Cisco Voice Wireless: LAN 100% 80% 80% 60% 60% 60% 40% 40% 20% 20% 20% 0% 0% 0% 26% Cisco Routing: Edge/Core/Access 100% 80% 60% 100% Cisco 63% 30% Web Conferencing 80% Linksys 60% Cisco 100% 80% 65% 80% Networked Home 100% Cisco 75% Storage: Area Networks 100% 40% Cisco/SA 48% 48% 60% 40% 40% 40% 20% 20% 20% 0% 0% 0% Cisco/WebEx Market Share Leadership 58% 39% 30% 48% 65% 26% 58% 63% 63% 48% 75% 75% 39% 26% 30% Only company with leadership across all segments Integration as sustainable 65% competitive advantage Diverse portfolio for 48product % long-term stability 48% Strong Geographical Balance Total $10.4B 10% Y/Y $5.5B $0.4B $1.3B $1.2B $2.1B 5% Y/Y 8% Y/Y 42% Y/Y 14% Y/Y 7% Y/Y U.S. and Canada Japan Emerging Markets Asia Pacific Europe Q4 FY08 Fiscal Revenue by Geography FY08 Fiscal Year Revenue Total $39.5B 13% Y/Y Record revenue of $39.5B… up 13% Y/Y Cash flows from operations of $12B… up 20% Y/Y Product order growth approximately 12% Y/Y Service order growth approximately 25% Y/Y The Network as the Platform… “Cisco’s strategy is a story based on change—the market transitions that affect our customers. Through multiple transitions in the last decade and over the next 3–5 years, the network will evolve from the plumbing of the Internet—providing connectivity—to the platform that enables people to experience life.” John Chambers, Chairman and CEO, Cisco Market Transitions Our strategy is guided by the market transitions that affect our customers. Collaboration/ Web 2.0 Network as Platform Network of Networks All in One: Data/Voice/Video 1997 2000 2006 2008 The Network as the Platform… 3–5 Year Goals Cisco Strategy FY ’09 Initiatives Business Architecture 3-5 Year Goals Intelligent Information Network Initiatives Technology Architecture Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34 Cisco: The Convergence Innovator One Seamless, Transparent Customer Experience Voice Voice Voice Voice Data Data Commercial Data the Information Data Freedom network as the platform Mobility Voice Video Entertainment Communications Video Data Consumer Mobility Video Data Small Mobility Video Service Provider Mobility Video Enterprise Mobility Video Voice Mobility collaboration customers employees culture community Cisco allows people to Human locally Network globally connect That’sand the a place where everyone is connected The Cisco Vision changing the way we work, live, play, and learn. SM The Mission to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners Market Transitions Open Communication Giving Back Trust/ Fairness/ Integrity Inclusion Continuous Improvement/ Stretch Goals Innovation Customer Success culture Quality Team No Technology Religion Teamwork Empowerment Fun Drive Change Profit Contribution (Frugality) Cisco’s culture Global Approach customers drive our strategy—we deliver long-term relationships and customer satisfaction based on customer needs Business Architecture + Technology Architecture Business Architecture Network as the Platform Technology Architecture Services-led Solutions Cisco 3.0 culture employees …are our competitive advantage 1/3 sales 1/3 engineering 1/6 service 1/6 other 65K 140 300+ employees countries offices the idea of community culture no longer applies to just towns cities or countries community your is wherever you need to interact. Networking Academy we believe Volunteerism community belongs to everyone. Make Every Connection a Green Connection Sustainable Business Practices collaboration customers employees community culture weconnect to bring together p products e o +p philosophy l e with the world. technology Innovation as a means of evolving through… Build Buy Partner Go-to-Market Strategy $4.5B+ R&D Investment Annually 20,000+ Engineers Build 700 Patents Filed Annually 30 5000 Major Labs Worldwide Patents Issued Internal Innovation R&D Commitment $5.2B 14% 12% 16% 7% 4% IBM Microsoft Cisco Intel Internal Innovation R&D as Percent of FY08 Revenue Source: Yahoo Finance, Company Financial Statements HP Market Expansion Market Acceleration New Market Entry Buy Acquisition Strategy Best In Class Long-Term Partnership Mutually Beneficial Partner Go-to-Market Strategy “Cisco is truly dedicated to customer success. Our mission is to shape the future of the internet by creating unprecedented value and opportunity for our customers, partners, shareholders, and employees.” John Chambers Chairman and CEO Cisco’s History of Customer Satisfaction Central part of Cisco’s culture 10+ years of history— formally tracking customer satisfaction Customer satisfaction tied to the bonus plan 5 3.96 3.98 4.01 4.06 4.15 4.22 4.33 4.33 4.35 4.39 4.39 4.37 4.36 4.41 3 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Source: Independent research study; measured on a scale of 0 to 5 in calendar years history culture customers technology welc ome to the human network. Networking Academy Approximately 10,000 Cisco Networking Academies in more than 160 countries serving over 500,000 students per year…jobs for the 21st century 600,000 African schools connected to the Internet, supplied with technology labs, and IT trained by 2015 Partnerships with many NonGovernmental Organizations (NGO’s), Ministries of Education, United Nations, ITU, and US Agency for International Development (USAID) Country Name Here (month / year) 53 67 Academies Instructors 16% 3058 Female Students 4735 Graduates 1993 Acquisitions 1997 1999 1994 2000(cont) 2001 2005(cont) 2007 2004 1999 1995 1998 2002 2006 1996 2000 2008 2003 2005 1999 55
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