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SOFRECOM media expertise
A short story about Orange TV experience
consulting in telecommunications
Sofrecom: the Orange consultancy for operators , with more than 45
years of experience
45 years of experience in managing major
projects for over 200 operators & Orange
subsidiaries
Subsidiary of Orange Group, the 5th largest
world class operator
Value added
services
A end-to-end approach, with a deep
knowledge on project management
1,300 consultants, focused on value
creation for telecom operators
Customer
relationship
management
Operator’s
core fields
marketing
Presence in over 100 countries, with a
subsidiary in INDONESIA since 1994
A certified company: ISOS 9011:2008, ethic
intelligence …
Communication
technologies
Networks
Multimedia
& IPTV
services
Media &
advertising
New
operator’s
intervention
perimeters
Content
strategy
Health
Customer
experience
Social
networks
Machine to
machine
2
Who we are
An extended
network of
partners to deliver
the best solutions
on the market
A world leader in
Telecommunication consulting
45 years of
experience in
managing major
projects for over
200 operators
Who is
Sofrecom ?
A broad
international
culture with over
30 nationalities
represented
Subsidiary of
Orange Group, the
fifth largest world
class operator
Presence in over
100 countries, 8
local offices
worldwide
A recognised expertise
International
references
A perfect
knowledge of
your issues
A team of 60
consultants with
multiple
backgrounds
A reliable think
factory
More than 10
years experience
in innovative
services
France Telecom
Group economic
intelligence for
more than 20 years
A perfect command of all innovation key fields
Multimedia
& IPTV
services
Communication
technologies
Networks
Health
New
operator’s
intervention
perimeters
Operator’s
core fields
marketing
Value
added
services
Customer
relationship
management
Customer
experience
Media &
advertising
Content
strategy
Machine to
machine
Social
networks
Our know-how to your service
Think
Build
Run
The THINK phase
Custom-made studies
Information collect
and filtration
Know / Strengthen
Compare
Analyse
To make the right decisions
• Newsletters, key factors,
key indicators
• Focus on actors / countries /
products / services
• Websites animation
• Benchmark
• Panoramas
• Dashboards
• Market evaluation and
sizing
• Marketing studies
• White paper
• Design Moodboard
•
•
•
•
Decide
Recommendations
Strategic studies
Position paper
Business plan
Innovative services
To stay ahead of the competition
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Our teams get involved
on the entire project or
step in on parts of the
service, depending on
your needs
Product definition /
Market study
24/24 actu
Videoparty
EPG
Androïd VOD
application
Methodology to build a content offer
There are four main topics to address:
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Definition of the service and the offer:
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Definition of the content
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Line up
Business model
Negotiation guidelines
Content negotiation
Technical issues
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Market study
Business model
Design of the offer
Service platform
Player
Selection of terminal
Network
Launch:
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Distribution model
Promotion
Training
Roadmap of services
How to build a service and content strategy on multi screen
Content format
availability
Catalogue
availability
tasks
Market Survey
Analysis of the
current the
operator position
Content owner
priorities
Business models
definition
Content structure
definition
issues
Distribution models
definition
Right confusion
-What content to choose?
Sofrecom’s
value
-What right windows to priorise?
Technical
complexity
- How to answer to
technical questions?
- What kind of content
format to collect?
Local adaptation
-How to ensure to get
local version : censorship
input & subtitles?
the operator
Content offer
definition
-Targeted
customer
-Services
-Platforms
-Content line-up
Permanent
ajustement
-Content owners feedback
demand to permanently adapt
our offer: how to manage this
constant adaptation without
losing our targeted service?
The Sofrecom’s expertise is based on audiovisual multi-services definition from an
operator point of view mixing the technical complexity, the content sourcing and the
different business models.
the operator
validation points
Web
services
Etisalat video on demand
Live channel
distribution
Example of a services road map
Basic package
Mobile
Others
iPhone, Androîd
Smart Tv, iPad
20 channels
Interactive
TV on iPad
Premium
bouquet
distribution
Catch-up
News,
comedy
T-VoD
Short
programs
S-VoD
Kid’s,
Series,
Arabic
S-VoD offer
on Smart TV
& iPad
Free offer
Third party
services
Time frame proposal
Launch
+ 6 months
+ 1 year
+ 2 years
• Video Party
• EPG
• Androïd VOD
• 24/24 actu
Etisalat: Multi screen content offer and strategy
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Sofrecom Service
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Customer: Etisalat
Year: 2010
Duration: on going
Country: UAE, Pakistan, Egypt
Benchmark 11 operators on their content offer:
 Live TV
 VoD
 Catch-up
 4 screens
Best practises on content services
Assessment on existing contracts and gap analysis
Design of a multi screen content offer
Support for content negotiation
Building business model
Recommendation on technical constraints
Key expertise
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Content strategy and business models
Content negotiation
Audiovisual technical analysis
Launching a multi screen content offer
on multiple countries
Sofrecom IPTV and Multiplay references
Siminn, Content strategy definition
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Objective, support to content editorial and strategy
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Services
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Customer: Iceland Telecom-Siminn (Incumbent)
Year: 2006/2007
Duration : 5 months
Country: Iceland
Identification and analysis of Siminn position on content and editorial
line
Support to the creation and organisation of a content division
(subsidiary) inside Siminn
Organise a workshop on content rights: law, negotiation, rules
Key expertises
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Content strategy definition
content service definition
content negotiation
assessment and strategic recommendations
for evolving the position of an operator in a mature market
The BUILD phase
Orange IPTV: management of various technical projects
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Customer: Orange Content, Network & Operation Divisions
Year: 2005-2008
Duration: 4 years
Country: France, Poland, Spain, UK
Sofrecom Services
Technical assistance on Orange TV
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MPEG-4 HD migration project
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Platform and middleware
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Project management
Project management on the evolution of the orange IPTV Middleware
Livebox
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Project management on the evolution of the orange home gateway
Assistance to launch
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IPTV services in Spain , Poland, UK, Slovakia
Service Assistance
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Quality of Services improvement study and assistance
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Key expertise
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Project management, technical expertise and engineering skills, IP
networking/multicast/real time skills, QoS on IP network skills, IPTV
head end architecture and implementation skills, IPTV middleware
skills,…
 Europe-wide:
improving quality for 4 millions users
Orange VoD on PC: project delivery
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Sofrecom Service
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Customer: Orange Content Division
Year: 2005-2007
Duration: 3 years
Country: France
To start and manage the Orange Internet VoD project
To define the marketing strategy, to conceive the video on demand service
on the web for Orange France
To define the service functional specifications
To follow-up and to validate the distribution platform development
To launch the service in early 2006
Key expertise
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Project management
Video on demand technology on the web, Download & streaming
technology, Position of content owners on security need, DRM technology.
Audiovisual application software
Portal and content presentation, animation, edition
 France: nationwide launch within 9 months
Orange Hybrid TV: design and project delivery
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Sofrecom Service
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Customer: Orange Content Division, Orange Marketing Group
Year: 2006-2008
Duration: 2+ years
Country: France, Poland, Spain, UK
Corporate strategic marketing: to position an innovative triple play offer on the French market
To define the technical guidelines and specifications of the service and of the STB terminal
At the operation level : country coordination, project leadership management, marketing coordination – technical
implementation follow-up
DTH
Key expertise
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To bring the Internet VOD
directly on the TV set
Strategic marketing
Operational marketing
Project leadership management
Technical management (TV & VOD)
Content definition (TV &VOD)
DTT
To display
PC contents
on the TV set
 France and Poland: Nationwide launch within 1 year
 More than 3 millions boxes deployed
Orange TV: Mobile TV
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Sofrecom Service
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Customer: NSM (Mobile TV),
Year: 2007 - 2008
Duration: 1 year
Country: France, Poland, Spain, UK (orange footprint)
Projects Coordination and support for roadmaps
To Ensure projects deadlines, to prepare reporting and to support the Mobile TV
product board.
To Support team and project managers regarding the project management tools and
procedures used by the Orange Labs.
Help for leveraging contacts, process, maintenance of international stakeholders
Benchmarks and studies around mobile TV :
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Mobile TV in Orange European countries: overview of the audiovisual and
Mobile TV markets in the Orange footprint
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Mobile TV User interface trials : test of usability and overview to main features
provided by mobile operators
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Catch-up TV main players review : Rai Click, Home Choice and HBO
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Dedicated mobile TV channels: overview to the first mobile TV channels made
for mobile
Key expertise
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Project Management
Orange Mobile TV strategy
Mobil TV marketing intelligence
Europe wide:
deploying Orange TV service on mobiles
SOM IPTV: outsourced management
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Objective: maintenance and optimisation of IPTV solution
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Sofrecom Services
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Customer: Andorra Telecom
Year: 2009-2012
Duration: yearly maintenance
Country: Andorra
Hotline level 2
Technical support
IPTV services platform optimization and extension (Middleware, VoD,
head-end, CA/DRM…)
Key expertise
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IPTV service platform architecture
IPTV technical expertise
Business offers
Project Management
 Andorra: maintenance and evolutions of an end-to-end IPTV system
Sofrecom IPTV and Multiplay references
Disneyland Paris, TVoDSL
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Objective: TVoDSL service design of Disneyland Resort Paris hotels.
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Sofrecom Service
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Customer: Disneyland Paris (Hospitality)
Year: 2005/2007
Duration: 2 year
Country: France
TV service composition
Design of the access and interactive portal
Platform development and installation
Forecast evolution towards VoD, on-line gaming, Disneyland resort information
and interactive services…
Key expertise
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Technical architecture of the service platform,
interactive mosaic,
ergonomic,
set top box, channel bouquets, VoD,
content security
adaptation and deployment of an IPTV system in hotels
Sofrecom IPTV and Multiplay references
Solidere, Technical support on IPTV Launch
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Objective: Project office set up and technical assistance to launch
the IPTV-VoD service in Beirut over FTTx network. First Viaccess
card less CAS launch in the world
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Customer: Solidere (Real Estate)
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Year: 2007/2008
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Duration: 1 year
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Country: Lebanon
Sofrecom Services
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Pre sales assistance
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Project coordination
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Technical assistance
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Network engineering rules
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CPE specifications
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Technical solution installation & validation
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Technical, marketing & content management training
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OSS/BSS interface specification
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Platform installation
Key expertises
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IPTV technical expertise,
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Business offers
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Project Management
deployment of an IPTV system
in a real estate environment
They trust us already
APPENDIX
consulting in telecommunications
Dashboard
Design
Moodboard
Interactive
PowerPoint
Position
Paper