Download What is Communication?

Course: BUSSINESS
COMMUNICATION

Adopting a
perspective
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Course:
BUSENESS COMMUNICTION
 FALL SEMESTER 2012-2013
 Assoc.Prof.Dr.Emilija StoimenovaCanevska,
 Day and Time:
 Wednesday 13:15 – 15:00 lectures
 15:15 – 16:00 exercises
Instructor’s e-mail address:
[email protected]
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
17-21.Sep.2012
Adopting a Perspective
24-28.Sep.2012
Perception and Paradigms
01-05.Oct.2012
Verbal Communication
08-12.Oct. 2012
Nonverbal Communication
15-19.Oct. 2012
Listening
22-26.Oct.2012
Effective Interpersonal Communication in
Organizations
29.Oct.02.Nov.2012
Midterm Review
05.-09.Nov.2012
Midterm Exam
Effective Leadership in Organizations
12-16.Nov.2012
19.09
26.09
03.10
10.10
17.10
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
24.10
31.10
31.10
13.11.
19-23.Nov.2012
26-30 Nov.2012
03-07.Dec.2012
Small Group and Team Communication
21.11
Meetings: making them work
28.11
Presentations: speaking successfully ‘on
your feet’
05.12
10-14.Dec.2012
Negotiation: making the best deal
17-21.Dec.2002
New Communication Technology
24-28.Dec 2012
Final Exam Review
02-06.Jan.2013
Preparatory week
08-15.Jan. 2013
Final Exam
16-22.Jan.2013
Preparatory week
23-29.Jan.2012/
04-08.Feb.2012
Make-up 1 Exam / Make-up 2 Exam
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
12.12
18.12
25.12
Course Objectives


This course provides students with a
comprehensive view of the
communication in business setting and its
specifics, roles and implications.
Well developed and effective business
communication skills are the fundamental
tool for promotion and professional
development within the business world.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Course Objectives

The course will familiarize you with the
basic terms and theories, as well as
with some classic and recent research,
pointing more on theory-into practice
school, that is more interdisciplinary,
drawing on communication theory,
psychology, anthropology,
sociolinguistics, and other fields.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Course Objectives

Being part of this course will help you to
pursue enough information, knowledge,
practice of how to use interpersonal
communication processes and skills to
organize and to improve your
business/organizational goals and culture
(employment, firm development,
communication and promotion, career
development, etc.)
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
LEARNING OBJECTIVES
By the end of this course students will
be able to:
 Understand the importance of
communication for every business;
 Understand and apply the theoretical
orientations and examples from the
practice to various business
environment;
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
LEARNING OBJECTIVES
Be capable of creating and using
effective communication strategies
within the various business
environments in accordance with the
students professional goals;
 Effectively use various techniques of
internal and external business
correspondence;

Assoc.Prof.Dr. Emilija Stoimenova - Canevska
LEARNING OBJECTIVES
Develop interpersonal skills that
contribute to effective and
satisfying personal, social and
professional relationships;
 Develop creative and personal
approaches in business
communication.

Assoc.Prof.Dr. Emilija Stoimenova Canevska
Passing Score: The maximum number
of credit points is collected during
the semester, as follows.
 Mid-term Exam=40 Credit Points,
 Final Exam =40 Credit Points.
 Homework, specific assignments and
term papers =20 Credit Points.
 Total=100

Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Grading: Grading will be done according to the following system
MGS
system
100
Point
system
10
95-100
9
90-94
85-89
8
80-84
75-79
7
70-74
65-69
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
6
60-64
55-59
5
50-54
<50
Exams (Mid-Term Exam, Final Exam,
Make-up-1 Exam, Make-up-2 Exam,
Make-up-3 Exam, Upgrading Exam)
a. The examination is performed by MidTerm and Final Exam at the middle and
at the end of each semester
respectively.
b. The passing score is 50 credit points.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
All students have the right to enter
Upgrading Exam after final exams. For
this purpose, it is necessary to make a
written request.
If they have a lower point in the
upgrading exam, this point will be
accepted as the passing score.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Course Textbook:
Thomas E. Harris and Mark D. Nelson (2007)
Applied Organizational Communication: Theory and
Practice in a Global Environment - Third Edition;
Taylor & Francis Group; New York and London;
Patrick Forsyth & Francis Kay (2008) The Art of
Successful Business Communication; The
Institution of Engineering and Technology:
London
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Suggested books:
David Clutterbuck & Sheila Hirst (2002) Talking Business:
Making Communication work; The Item Group Ltd. Oxford.
Michael Bennie (2009)A Guide to Good Business
Communication – 5th edition; Oxford: How to book ltd.
Helen Wilkie (2001)Writing, Spiking, Listening: The Essentials
of Business Communication Oxford: Oxford How to Books,
Ltd 13: 978-18570-36930.
Ethan F. Becker & John Wortmann (2009) Mastering
communication at work: how to lead, manage and influence;
McGray-Hill: New York.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
COURSE ATTENDANCE RULES
Attendance criteria are calculated at the end of the
semester before the final exam.
Final exams attendance criteria are 72% of theoretical
and practical hours for 14 weeks. Fractional figures would
not be taken into consideration.
Religious and national holidays will be considered as if had
been attended. Official permits and health reports will
be considered as if had been attended, but health
reports and the other official permits can not exceed
15% of total course hours. These students should have at
least 57% attandance for final exams.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
COURSE ATTENDANCE RULES
The students who attend 2 study programmes or the
students who register the course again and there is
overlapping in the lecture schedule, 36% attendance is
necessary to enter the final exam. For these students
health reports and the other official permits can not
exceed 6% of total course hours. These students should
have at least 30% attandance for final exams.
Those students that do not have final exam attendance
can not enter the makeup exams. They should repeat the
course.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Course Textbooks:
•Stella Ting-Toomey (1999)
Communicating Across Cultures. The
Guilford Press. NY
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
1.Adopting a perspective
FACE THE REALITY:

Organizations are all around us

Can live without interaction

Everlasting CHANGE
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is organization?
Communication in organization?!
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is organization?
What is Communication?
What is Communication in
Organization?!
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is Communication?

The term ‘communication' covers just about any
interaction with another person. It includes
sharing information, ideas and feelings between
people.

At its most basic, communication is the transfer of
information.

Communication is a two-way activity between two
or more people.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is organization?
•Organization is dynamic, living entity that have
been put together to accomplish some type of
purpose – it is goal oriented.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is Communication in
Organization?!
organization
environment
organization
people
organization
environment
people
communication
organization
organization
environment
environment
people
people
environment
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
people
BUSSINESS COMUNICATION
ORGANIZATION
Digital age
(INTERNET)
Speed Of Change
(Info.rich industries;Downsizing; Globalization)
Diversity
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Can live without interaction






Ever-changing world of BC – the digital age, change,
diversity
Communication in organizations – organizations,
leaders, individuals
Understanding BC
Perspectives – communication as process,
transactional perspective
Organizations as systems
Complex systems – second order change, learning
organizations, sense making, self organizing
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
“Change is a ubiquitous phenomenon
in organizations, and communication is
central process in planning and
implementing change” (Jones, Watson,
Gardner & Gallios, 2004, pg.735)
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
COMMUNICATION IN ORGANIZATIONS
- ORGANIZATIONS,
- LEADERS,
- INDIVIDUALS


GOOD COMMUNUCATION SKILLS
BAD COMMUNICATION SKILLS
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
What is organizational
communication?
Assoc.Prof.Dr. Emilija Stoimenova Canevska
What is organizational
communication?

Organizational communication is the
specific process through which
information moves and is exchanged
throughout an organization.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Katherine Miller(1995) in
Organizational Communication:
Approaches and Processes:

Studying organizational communication
requires looking at how communication
processes contribute to the coordination of
behavior in working toward organization and
individual goals.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Conrad, C. and Poole, M. S. (1998),
in Strategic organizational
communication:
Break the definition of organizational
communication in parts, by first defining
communication and then analyses the
organization.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Conrad, C. and Poole, M. S. (1998), in
Strategic organizational communication:
define communication as “a process through
which people, acting together, create,
sustain, and manage meanings through the
use of verbal and nonverbal signs and
symbols within a particular context”
They state that organizational
communication, unlike interpersonal
communication, is much more complex in that
we communicate with our colleagues at work
because we both like them and also because
our responsibilities force us to do so.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
UNDERSTANDING
BUSSINESS COMMUNICATION


AWARENESS
MBWA Management By Wandering
Around
Assoc.Prof.Dr. Emilija Stoimenova - Canevska



Perspectives – communication as
process, transactional perspective
COMMUNICATION IS A PROCESS
ORGANIZATIONS CAN BE VIEWED
MOST USEFULLY AS SYSTEMS OF
BEHAVIOR
Assoc.Prof.Dr. Emilija Stoimenova - Canevska



COMMUNICATION IS A PROCESS
LINEAR MODEL OF
COMMUNICATION
INTERACTIONAL MODEL
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
LINEAR MODEL OF COMMUNICATION
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
INTERACTIONAL MODEL
Channels
Sender
Information
Transmission
Encoding
Receiver
Reception
Information
Decoding
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
TRANSACTIONAL PERSPECTIVE



…COMPLEX AND DYNAMIC
COMMUNICATION HAS NO
NECESSERY BEGINNING OR END
EVERYONE CAN BE SIMUTANEOUSLY
AFFECTED AND CAN AFFECT EVERY
MEMBER F THE TRANNSACTION
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
TRANSACTIONAL PERSPECTIVE
PAC System – parallel transactions
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
TRANSACTIONAL PERSPECTIVE
PAC System
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Organizations as systems
•

•
Organization is dynamic, living entity
that have been put together to
accomplish some type of purpose – it is
goal oriented.
Organization is a system, existing
within an environment and both
created and controlled by the
environment.
Organization is organism.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Organization function in varying states of openness
to the environment. Its boundaries are permeable.
It is in constant contact with the environment
Units,
individuals
Organization
Environment
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
managers
Positive – when it reinforces
Feedback
Negative – when it corrects the deviation
employees
Entropy – living systems tend toward
disorganization, stagnation, chaos.
(Organism self regulation)
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Systems as culture/ cultures as systems



Every organization has its culture
“the way we do things around here”
Harris & Nelson (2008) in Applied
Organizational Communication, define:
Organizational Communication as study of
meaningful behaviors within system and
subsystems of the organizational culture
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
To repeat
Organizational Communication
What is organizational communication?
 Organizational communication is the
specific process through which
information moves and is exchanged
throughout an organization.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Definitions of Organizational
Communication
Katherine Miller(1995) in
Organizational
Communication: Approaches and
Processes:

Studying organizational communication
requires looking at how communication
processes contribute to the coordination
of behavior in working toward
organization and individual goals.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Definitions of Organizational
Communication
 Process through which organizations are
created and in turn create and shape events.
The process can be understood as a
combination of process, people, messages,
meaning, and purpose.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
The Importance of Organizational
Communication




Effective communications help individuals
to understand and pursue organizational
objectives.
Organizational communications cover every
management function.
Organizational culture depends on
communications.
Communications improve both
organizational and individual performance.
Assoc.Prof.Dr. Emilija Stoimenova - Canevska
Assoc.Prof.Dr. Emilija Stoimenova Canevska