Download Communication.

CHAPTER # 3
COMMUNICATING
CROSS
CULTURALLY
 Understanding the opportunities and
challenges of communication in a diverse
world..
WHAT IS DIVERSITY…?
 Diversity…
“Includes all the characteristics and experiences
that define each of us as individuals.”
At large level, these effect on communication
because of different cultures.
THE ADVANTAGES OF DIVERSE WORK FORCE
The Diversity of today’s workforce
brings distinct advantages to Businesses.
A broader range of views and Idea.
A better understanding of Diverse
fragmented markets.
A broader pool of ability from which to
connect.
INTERCULTURAL COMMUNICATION
 It is the process of sending and receiving
message between peoples whose cultural
background could lead them to understand
verbal and nonverbal signs differently.
EFFECTIVE INTERCULTURAL COMMUNICATION
 To Communicate successfully you will need a
basic grasp of the cultural differences you may
encounter and how you should handle them.
 Your effort to know and overcome on
different Business through out the World.
 Improve your contribution of all the employs
in a Diverse workforce.
Challenges of Inter Cultural communication…
 A Company's Cultural Diversity effects how its Business
messages are planned, delivered, received and
Interpreted.
Culture Influences everything about Communication,
including.
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Language
Nonverbal signals
Word meanings
Time and Space issues
Rules of Human Relationship
THE OPPORTUNITIES IN A GLOBAL MARKET PLACE...
 You will communicate with people from other
cultures throughout your career.
Understanding The Concept of Culture…
 Culture is a shared system of Symbols,
Beliefs, Attitudes, values, Expectations
and Behavior Norms. You belong to
several cultures, each of which effects the
way you communicate.
RECOGNIZING VARIATION IN A DIVERSE WORLD…
Cultural differences can lead to miscommunication in the Workplace.
There are Eight categories of Cultural differences.
 CONTEXTUAL DIFFERENCES
 LEGAL AND ETHICAL DIFFERENCES
 SOCIAL DIFFERENCES
 NONVERBAL DIFFERENCES
 AGE DIFFERENCES
 GENDER DIFFERENCES
 RELIGIOUS DIFFERENCES
 ABILITY DIFFERENCES
1… Contextual Differences
Cultural context is the pattern of Physical
Cues, and Implicit understanding that
conveys meaning between members of
the same culture. It is divided into two
parts
 High-Context cultures
It consist of Nonverbal Actions.
 Low context Cultures
It consist of verbal
Communications.
2… Legal and Ethical Differences
 Cultural differences can complicate Ethical choice like Low and HighContext cultures. You can keep your message ethical by applying four basic
principles.
 Actively seek mutual ground.
To allow the clearest possible exchange of information take place
from one culture or another culture and avoid insisting that interaction take
place in term of one culture to another.
 Send and receive messages without judgment.
To allow Information to flow freely and the must trust each other.
 Send messages that are Honest.
To insure that the Information is True. Both parties must be fully aware
of their personal and cultural biases.
 Show respect for Cultural differences.
3… Social Differences
 The Combination of formal and Informal rules Influences the overall behavior of
most people in a society most of the time.
Social rules can vary from Culture to Culture in the following part.
 Attitude toward Work and Success
Individual effort is a sign of superiority and that people who work hard are
better than those who don’t.
 Rules and Status
Respect and rank are reflected differently from Culture to Culture in their
working environment.
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Use of Manners
The rules of Polite Behavior vary from country to country .
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Concept of Time
Attitude towards Time, as Meeting schedules throughout the World.
4…Nonverbal Differences.
 Nonverbal differences can vary from Culture to Culture. When you
have the opportunity to interact with people in another culture, The
best advise is to study the Culture in advance, then observe people
behave in the following way.
 Greetings
Do people shake hands, bow or kiss tightly…?
 Personal space
When people are conversing, do they stand closer together or
further away…?
 Touching
Do people touch each other on the arm to emphasize a a point or
slap to each other on the back to show congratulation…?
 Facial expressions
Do people shake their head to indicate “No” and Nod then to
indicate “Yes” .
 Eye Contact
Do people make frequent Eye contact or avoid it…?
 Posture
Do people relax in the office…?
 Formality
People who grew up in the Culture is not only a great way to
learn but a good way to show respect as well.
5… Age Differences
 A Culture’s views on Youth and Aging
effect how people communicate with one
another.
6… Gender differences
 The Perception of man and women in
Business also varies from Culture to
Culture.
7… Religious Differences
 Religion is a dominant Force in many
Cultures and the Source of many
differences between Cultures.
8… Ability Differences