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Today’s To-Dos
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期中考卷：發卷與討論
未來2週預告
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11/27 創新傳布 (大眾傳播)
課本第5-6章
 新事物傳播
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12/4 傳播者研究 (大眾傳播)
課本第7-8章
 影片討論：The Paper
 台北醫學院 評鑑參訪
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Nonverbal Communication
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Focus Questions
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What is nonverbal communication?
To what extent can we read others’ nonverbal
behaviors?
How does nonverbal communication regulate
interaction?
How does nonverbal communication express the
balance of power between people?
How does nonverbal communication express
cultural values?
What does silence mean?
Nonverbal Communication
2
Nonverbal Communication
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Actions speak louder than words!
Facial expressions
Eye contact
Body postures
Physical Objects
Utterance
Others…
Nonverbal Communication
1986
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Warming up….
Mr. Bean Going out with Girl Friend…
07:47
Chaplin’s Gold Rush-1925 (Table Ballet)…
01:01
Nonverbal Communication
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Principles of Nonverbal Comm.
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Account for 65-93 % of meaning in
communication
Nonverbal comm. can be ambiguous
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Spreading fingers → V
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Victory; Peace (60s); 照相時的”Yeah!”
Nonverbal comm. interact with verbal comm. (5
ways)
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Repeat, highlight, complement, contradict, substitute
Nonverbal Communication
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Principles of Nonverbal Comm. (2)
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Nonverbal comm. can regulate interaction
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Can establish relationship-level meaning
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Cues for speaking and silence
3 dimensions: Responsiveness, liking, power
Silence: a powerful form of nonverbal comm.
Reflects cultural values
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Most nonverbal comm. isn’t instinctual but learned thru
socialization
Territoriality (private spaces)
Time consciousness
Norms of “touching” p.130
Nonverbal Communication
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9 Types of Nonverbal Behaviors
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Kinesics (Body positions & motions & face)
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Haptics (Physical touch)
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3.
Babies in healthy & disturbed families ; p.134
Physical appearance
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1968 Olympics incident (gloved fist - see next slide)
Height, skin color, size
Fortune reading
Artifacts (personal objects)
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Identity: lace, color
functional for male
Nonverbal Communication
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Gloved Fist as a Sign of Black Unity
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1968 Olympics in
Mexico City
Tommie Smith &
John Carols as Gold
& Bronze
US team expelled
Martin Luther King: I
have a dream…
Nonverbal Communication
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牽手與靜坐
Nonverbal Communication
9
超猛的Yeah!
Nonverbal Communication
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9 Types of Nonverbal Behaviors (2)
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Proxemics (personal space) p. 137
Environmental factors
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7.
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Chronemics (perception & use of time)
Paralanguage (vocal qualities)
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Music, light in restaurants
你吃飽了(厚)！
Silence
Nonverbal Communication
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餐桌座位（ Proxemics ﹔一般性的原則）
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商務(西式)︰正對門的位置是買單的位
置，右手是貴賓，對面最好坐自己的助
手(副主陪、女主人)。先請女士（主客）
就座。
中式︰主客也各有其位，但由主人來安
排座位，主座一定是邀請人，即買單的
人，一般是距門口最遠的正中央位置 。
Nonverbal Communication
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Nonverbal Messages
02:35
Nonverbal Communication
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Guidelines for Effective Nonverbal
Communication
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Monitor your nonverbal communication
Be tentative when interpreting others’
nonverbal communication
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Personal qualification
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Generalization issue
Contextual qualification
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Settings, surroundings (home vs. conference room)
Nonverbal Communication
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Communication case study
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A project is meeting to discuss the most
effective way to presents its
recommendations for implementing a
flextime policy on a trial basis. …
02:34
Nonverbal Communication
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Discussion:
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Identify non-verbal behaviors that regulate
turn-taking.
Identify non-verbal behaviors that express
relationship-level meaning (liking &
disliking).
How do artifacts affect interaction of the
team?
Nonverbal Communication
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Service Provider (3 scenarios)
Observe each service provider’s non-verbal behavior,
and interpret their attitude. (Next slide: mute video clips)
Nonverbal Communication
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Nonverbal Communication
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Your Observation?
Nonverbal Communication
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