Download Industrial Design

Visual Communication &
Design
What is Visual
Visual Communication is a bridge between an idea and its intended
Communication?
audience.
In the fields of architecture, engineering, graphic, industrial and multimedia
design, advertising and marketing, cartography and fashion, for example,
visual communicators use text and/or image to communicate
information.
The visual form that the communication takes may be imaginative and
original or it may conform to conventions or accepted rules.
The production of visual communications involves the application of a
design process in which final presentations are developed in response to
needs identified in an initial brief. The design process provides a defined,
yet flexible approach, to the development, evaluation and refinement of
visual communication solutions.
From the VCE Study Guide
Skills to Develop
-Observational Drawing
-Instrumental Drawing
-Freehand Sketching
-Rendering Techniques
-Using the Design Process
-Using various media, methods and materials
-Packaging
Observational Drawing
Drawing what is in front of you
Instrumental Drawing
Drawing accurately with measurement tools
Rendering Techniques
Experimenting with Materials,
Media and Methods
The Design Process
•
Design Brief (what is needed)
•
Analysis (analyse that need and current trends)
•
Research (similar design solutions and inspirational material)
•
Concepts (sketches and design ideas for solutions)
•
Design Development (technical drawings, trialing different media,
materials, and methods and applying design elements and
principles)
•
Refinement (preparing for final presentation)
•
Mock Up (model)
•
Presentation to client or manufacturer
The Brief
-Client
-Need/Purpose
-Audience
Research
-What others are doing
-Inspirational Material
Concepts
-Visual Brainstorming
-Ideas
-Exploration
Design Development
-Refining design
-Experimenting with various
media, methods and materials
Presentation
The best way to present your vision
to the Client
Packaging
Graphic Designs for Packaging