Download COMMUNICATION CULTURE

COMMUNICATION
CULTURE
&
PERCEPTION

COMMUNICATOR : SENDER/RECEIVER

What characteristics of these people would be
important in the communication process?

culture - communication skills - physical state emotional state – experiences – attitudes memory – expectations.
What makes the Communicator I distinct
from any other?
corporation
receiver
The audience which the corporations target,
consists of individuals. Corporations have to
communicate with them in order to achieve their
organizational goals. This is why the communication
professionals have to know the human communication
process very well and know how to adopt this
process to the corporate communication.
Communication professionals have to develop an
understanding of
receiver
perception
because perception is a process which is very
influential on communication. Every individual
views the world from his/her own point of view.
In living our lives and communicating with each
other our perception of reality is more important
than reality itself.
Our perceptions are influenced by (http://www.culture-atwork.com/perception.html):
•
•
•
physical elements -- what information your eye or ear can actually
take in, how your brain processes it.
environmental elements -- what information is out there to
receive, its context.
learned elements -- culture, personality, habit: what filters we use
to select what we take in and how we react to it.
receiver
Stakeholder (corporate) - a person,
group, organization, or system who
affects or can be affected by an
organization's actions (wiki)
A stakeholder is any person or
organization, who can be positively or
negatively impacted by, or cause an
impact on the actions of a company.
Stakeholders are described as ‘all of
those who have rights, responsibilities
and interests in the issues’.
FOR EXAMPLE:
WASTE MANAGEMENT – ISTANBUL
STAKEHOLDERS:
who produces and manages wastes
+
those that are affected by the environmental and financial
aspects of waste management activities.
This therefore includes everyone, from householders and
landowners to local authority / private sector waste managers
and campaign groups.
receiver
The most obvious “public” or target audience for
public relations is the customer or prospect. But
there are many others who play roles in your
success
publics

who has a role in
helping
organization
achieve
its goals and
objectives









Customers/consumers
Media
Employees
Investors
Government
Community
Suppliers
strategic partners
resellers
competitors, etc.
"Communication is culture."
Every concept related to the
communication is also
related directly to the culture.
”In an increasingly interdependent world
where barriers to trade and to international
exchanges constantly diminish,
cultural differences remain the single most
enduring feature that has to be taken into
account for localizing marketing strategies.”
International marketing automatically
allocates a prominent place to the cultural
variable, but not everything is culture
based.
It would be dangerous to equate the
behaviour of individuals entirely with that
of the cultural grouping to which they
belong.
INTERCULTURAL
COMMUNICATION

It provides insight into the nature of
communication

Learning about other cultures is necessary

Learning about other cultures increases
one's understanding of one's own cultural
characteristics
Culture can be defined in terms of racial, ethnic or
socioeconomic differences →
it is made up of many complex elements including
religious and political systems, customs, and
language as well as tools, clothing, buildings, and
works of art.

Intercultural communication occurs between members of
different cultures.
 Not all members of a culture share all of its elements. (we
may choose one or more of a variety of characteristics to
identify a group of people as having a common culture
(Natives of İstanbul, İzmir and Elazığ are different national
cultures)

Culture is learned; it is not biological
 One's culture is determined by one's social environment,
not nationality or race
There are five dimensions on
which cultures vary:
individualistic/collectivistic,
 high/low context,
 power distance,
 masculinity/femininity,
 uncertainty avoidance
