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A new way of working with the
website at Statistics Sweden
Christine Uhrlander Lindbom
Unit head, Editorial office
Communication department
2017-05-25
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Organisation
• On 1 January 2008 the new Communication
Department was founded.
• Four units: Customer Service, Marketing,
Information and Publishing and the Editorial
Office.
• 64 people
• Two cities: Stockholm and Örebro
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Organisation, cont.
• From a decentralised to a centralised
publishing process where different
competencies are used and developed.
• Employees at the Communication
Department have become specialists in their
area.
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www.scb.se
Web
publishers
Press
service
Marketing
Customer
service
www.scb.se
Translators
Web
editors
Library
Web
developers
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Web publishers
• Five web publishers (more to be recruited)
• EPi Server
• Tables and graphs, press releases and
reports.
• Plan the yearly publications
• All statistical products at Statistics Sweden
will have been “taken over” during this year
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Press service
• Writing and editing press releases
• Responsible for all communication and
cooperation with the media.
• Co-operation with the web publishers
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Translators
• Two in-house translators
• Translating and proofreading information to
be published on the English version of
www.scb.se
• Co-operation with web publishers and press
service
• All translations are to be ordered in advance
by the responsible statisticians or the web
publishers.
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Publishing a press release
Webb
publisher
Press release
Producer
of statistics
Press
group
Webb
publisher
Translator
Producer
of statistics
2017-05-25
Webb
publisher
9
Web editors
• Two web editors
• Responsible for the way we address the
visitors to our website and language
guidelines
• Writing and editing new pages on the website
• Assist statisticians and others who want to
improve their product pages
• Co-operation with web developers and
marketing.
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Web developers
• Responsible for the structure, layout and
development of the website
• Involved in developing new applications and
web pages
• Set up the requirements for the programmers
to follow when it comes to development
• Improving the search function, the interface
and functionality of the databases and the
publication calendar
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Web developers, cont.
• Long-term planning of the website.
• Examples of questions right now are: How
involved should Statistics Sweden be in the
new www community?
– Should we chat, blog, be present on Facebook?
– How do we reach the next generation with our
statistics?
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Other groups
• Library
– Responsible for updating the general links
• Customer Support
– Contribute with ideas on how to develop the site
• Marketing
– Provides the directives on what to promote on the
start page.
– Support the web editors with the texts directed
towards a certain target group.
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