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CANCER AWARENESS STRATEGIES Main objective Prevention Early detection Care and support Palliative care and giving counseling Awareness and understanding Providing a forum THE HOW Legislators General Public ADVOCACY And to whom Government Civil Servants Educators, health professionals, community leaders, CAB staff and volunteers Cancer Surveillance Health Professionals Palliative care EPIDEMIOLOGICAL STUDY ON CANCER Need for this process COMMUNICATION STRATEGY AND INTERGRATED CAMPAIGNS Adverts Media collaborations Public Announcements Influential people Media Releases Brochures Documentary film Forums for discussions Special events Use of Survivors Evaluation of Messages and information Way Forward THANK YOU