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Social Psychology I. II. III. IV. What is Social Psychology? Social Influence Social Thinking Social Relations Myers Exp. Psychology Chapter 14 I. What is Social Psychology? -the study of how individuals’ thoughts, feelings, perceptions, motives and behavior are influenced by others -Classic study: Triplett’s social facilitation -Zajonc's addition Myers Exp. Psychology Chapter 14 Q: What are social roles? Q: What are social norms? Social deviance Reference group Myers Exp. Psychology Chapter 14 Myers Exp. Psychology Chapter 14 II. Social Influence (the power of the situation) A. Conformity Solomon Asch (1940) Myers Exp. Psychology Chapter 14 Q: Why do we conform? Normative influence Vs. Informational Influence Myers Exp. Psychology Chapter 14 B. Obedience “far more, and far more hideous crimes have been committed in the name of obedience than have ever been committed in the name of rebellion.” C.P. Snow, 1961 -Stanley Milgram (1961) -Yale University -first study (40 men)...1000 participants -prediction: less than 4% will go “all the way” Myers Exp. Psychology Chapter 14 Myers Exp. Psychology Chapter 14 Results • 2/3 went “all the way” to 450 volts • Average person quit at 300 volts • -when college students, women were used-similar results • cross cultural, Australia, 68%, Jordan, 63%, Germany, 85% • Guidelines for debriefing Myers Exp. Psychology Chapter 14 Myers Exp. Psychology Chapter 14 B. Group Influence 1. 2. 3. Social Facilitation Social Loafing Helping Behavior • • • • Bystander Intervention Kitty Genovese Diffusion of responsibility Deindividuation • Latane & Darley’s 5 step model Myers Exp. Psychology Chapter 14 Myers Exp. Psychology Chapter 14 III. Social Thinking A. Attribution Theory Fritz Heider (1958) • Internal vs. external attributions • Fundamental Attribution Error –Harold Kelly-1967 –Self-serving bias Myers Exp. Psychology Chapter 14 B. Do Attitudes predict Behavior? (or do attitudes follow behavior?) • La Piere’s study (1934) Q: so when do attitudes predict behavior? – – – – Outside influences minimal Specific attitudes Private self-awareness time Myers Exp. Psychology Chapter 14 C. Do actions affect attitudes? 1. 2. 3. Role-playing Saying is believing Foot in the door Myers Exp. Psychology Chapter 14 Q: Why do actions affect our attitudes? Cognitive Dissonance (Festinger-1957) Myers Exp. Psychology Chapter 14 IV. Social Relations A. Prejudice: learned negative attitudes and feelings about a person based on group membership Discrimination: action Myers Exp. Psychology Chapter 14 Roots of Prejudice 1. Social Categorization (cognitive) • In-Group and Out-group (social/emotional) • Out-group homogeneity effect • Stereotypes Myers Exp. Psychology Chapter 14 Other sources of prejudice 2. 3. 4. 5. Scapegoating (social/emotional) Vivid Cases (cognitive) Just world phenomenon Self-fulfilling prophecy -pygmalion effect Myers Exp. Psychology Chapter 14 IV. Attraction A. What Promotes Attraction? 1. Proximity mere exposure effect 2. Physical Attractiveness 3. Similarity vs. Complimentarity Myers Exp. Psychology Chapter 14 B. Romantic Love 1. Passionate vs. Companionate Love 2. Love Styles Eros Ludus Storge Mania Pragma Agape Myers Exp. Psychology Chapter 14