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Propaganda Techniques
Review
1

tries to convince us of an idea or
proposal by presenting it as the least
offensive option.
2

Following the crowd; everybody’s
doing it
3

the use of derogatory language or
words that carry a negative
connotation when describing an
enemy
4

words that have different positive
meaning for individual subjects, but
are linked to highly valued concepts
5

an attempt to simplify a complex
situation by presenting one specific
group or person as the enemy
6

are quotations or endorsements, in or
out of context, which attempt to
connect a famous or respectable
person with a product or item
7

only presenting information that is
positive to an idea or proposal and
omitting information contrary to it
8

reduces a complex situation to a clearcut choice involving good and evil
9

an attempt to make the subject view a
certain item in the same way as they
view another item, to link the two in
the subjects mind.
10

an attempt by the propagandist to
convince the public that his views
reflect those of the common person
and that they are also working for the
benefit of the common person
11


an enthusiastic or energetic
statement presented as a fact,
although it is not necessarily true
Implies it should be accepted without
question
1

Lesser of two evils
2

Bandwagon
3

Name calling
4

Glittering generalities
5

Pinpointing the enemy
6

Testimonial
7

Card stacking
8

Simplicitaion
9

Transfer
10

Plain folks
11

Assertion