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Make the lie big
Make it simple
Keep saying it, and
Eventually they will believe it
Adolf Hitler
What is propaganda?
• Propaganda is the use of the Media
to aggressively promote one point of
view.
• Propaganda is ‘brainwashing’ of the
public, convincing them of an
ideological viewpoint.
What is Censorship?
• Censorship is the
suppression of speech or
deletion of communicative
material which may be
considered objectionable,
harmful or sensitive, as
determined by a censor.
• The Nazi’s quickly
recognised the value of
the media. From the
early days of the party
they used aggressive
advertising to promote
the Nazi ideology
• Goebbels was in
charge of
‘enlightening’ the
German public.
• Hitler gave him the
title of Minister of
Propaganda and
Enlightenment.
What methods did
the Nazi’s use?
• Posters
• Radio
• Film
• Newspapers
Posters
• Posters are cheap and
easy to distribute
• Placed in prominent
positions they act as a
constant reminder of
ideology
• Can be used for many
purposes
Vote Hitler
Death lies with Marxism
Posters advertising the film – The Eternal Jew
• "Health, child
protection, fighting
poverty, aiding
travellers, community,
helping mothers:
These are the tasks of
the National Socialist
People's Charity.
Become a member!"
Radio
• Hitler is considered to have been one of
the greatest public speakers of all time.
• Radio wardens appointed to report on
people’s reactions to specific broadcasts
• Provisions made for cheap radios called
Volksempfänger (people’s receiver)
• Volksempfänger could not pick up foreign
broadcasts
• Between 1932-9 the number of families
with radios rose from 25% to 70%
Film
• Film was used to show Hitler in a positive
light as often as possible.
• The Nazi’s commissioned several films,
each carefully portraying a certain image.
• Film going quadrupled between 1933 and
1942.
• Nazi government bought up shares in 4
major film companies
• Film going quadrupled between 1933 and
1942
• Over 1000 films produced during the Third
Reich
• By 1942 film companies completely state
controlled
Newspapers
• Censoring newspapers ensures that
only the news you want people to
read is available to the public
• Nazi party members wrote many
articles for the press, ensuring that
the message was always positive
• Many publications were banned
• 1933 there were 4,700
daily newspapers, 3%
controlled by NSDP
• 1944 997 daily
newspapers, 82%
controlled by NSDP
• From 1933 all editors and
journalists had to be
accredited by Goebbels
Music
• Germany had a rich
classical tradition which
suited the Nazi’s
cultural propaganda
objectives
• Jewish composers, e.g.
Mahler and
Mendelssohn were
banned
How successful was Nazi
propaganda?
• It strengthened support for Hitler, but not its
policies e.g. anti-Semitism
• Nazi’s gained support from propaganda when it
played on traditional German prejudices such as
nationalism and a fear of Bolshevism.
• May not have appealed to all groups in German
society.