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Propaganda Institutionalized / Psychological Warfare A brief overview of propaganda in 20th Century (chapters 3 and 5) Mass society and propaganda Growth of new audiences and mass media (e.g., newspapers in “Jacksonian democracy” in 1800s) Growing concerns (late 19th / beginning of 20th century) Higher reach of print media Film Radio Domestic and foreign propaganda Advertisement The Print Media (from late 19th cent.) General circulation dailies In 1830 = 65 dailies and 500 weeklies In 1870 – about 500 papers (circ. 2.6 m) In 1900 – almost 2000 dailies and 12,000 weeklies (circ. 15 m) The new roles of newspapers Provided forum for new and competing voices Made news and commentaries available, timely, and consistent Appealed to existing views, ideas, and biases Informed the electorate about the political system Made sense and organization of the news / world Offered entertainment Were inexpensive and widely available “Penny press,” Media Barons, and circulation wars The “penny press” in early 1830s: Benjamin Day’s New York Sun James Gordon Bennett’s New York Herald Late 1800s massive circulation battle: William Randolph Hearst’s New York Journal Joseph Pulitzer’s New York World Hearst’s New York Journal Yellow journalism and the Spanish-American War When an artist Frederic Remington telegrammed Hearst to tell him all was quiet in Cuba and "There will be no war," Hearst responded "Please remain. You furnish the pictures and I'll furnish the war." (Historians believe that no such telegrams ever were sent) Weekly and monthly magazines Saturday Evening Post, Atlantic Monthly, Harper’s Weekly, The Nation Books as propaganda Communist Manifesto by Marx and Engels (1848) Mein Kampf (My Struggle) by Hitler (1926) What Is to Be Done by Lenin (1901) Common Cause by Paine (1776) The Book of Virtues by William Bennett (1994) The Closing of the American Mind by Alan Bloom (1987) Silent Spring by Rachel Carson (1962) Animal Farm by Orwell (1945) Film Tearing Down the Spanish Flag (1898) Battleship Potemkin (Eisenstein, 1926) Odessa steps sequence… (and variation from Untouchables (1987) other Alexander Nevsky (Eisenstein, 1938) . Film Triumph of the Will (Reifensthal, 1935) Why We Fight (Capra, 1942-45) The Great Dictator (Chaplin, 1940) Film: propaganda or not? John Wayne’s movies? Salvador? JFK? Top Gun? Michael Moore’s movies? Zero Dark Thirty? Radio / Television / Internet Voice of America Radio Free Europe Radio Liberty Radio Marti Foreign radio propaganda (Moscow, North Korea, China, BBC, German Radio, etc) Art as Propaganda Early Government Propaganda in the U.S.: The Committee on Public Information Trained "Four-Minute Men" speakers to urge their neighbors to buy Liberty Bonds, donate to the Red Cross or join the armed forces. Between 1917 and 1918, 75,000 Four-Minute Men and women made a total of 7,555,190 speeches in movie houses and other public functions Recruited filmmakers to produce pro-war silent features Developed posters urging people to buy bonds or enlist in the army. The most famous poster was "I Want You.“ Issued more than 6,000 news releases and 200,000 "lantern slide" shows. Its periodicals were sent to 600,000 teachers, Chambers of commerce, churches, fraternal societies, etc. The Nazi Propaganda Hitler’s Propaganda Principles Avoid abstract ideas—appeal to emotions Employ constant repetition of just a few ideas Use stereotypes / avoid objectivity Put forth only one side of the argument Constantly criticize enemies Identity one special enemy for special vilification Goebbels’ Principles of Propaganda 1. Propagandist must have access to intelligence concerning events and public opinion. 2. Propaganda must be planned and executed by only one authority. 3. The propaganda consequences of an action must be considered in planning that action. Goebbels’ Principles of Propaganda 4. Propaganda must affect the enemy's policy and action. a. By suppressing propagandistically desirable material which could be useful to the enemy b. By disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions Goebbels’ Principles of Propaganda 6. To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium. 7. Credibility alone must determine whether propaganda output should be true or false. Truth should be used as frequently as possible; otherwise the enemy might expose falsehood, and the credibility would suffer. Goebbels’ Principles of Propaganda 8. The purpose, content and effectiveness of enemy propaganda; the strength and effects of an expose; the nature of current propaganda campaigns determine whether enemy propaganda should be ignored or refuted. Goebbels’ Principles of Propaganda 11. Black rather than white propaganda may be employed when the latter is less credible or produces undesirable effects. 12. Propaganda may be facilitated by leaders with prestige. Goebbels’ Principles of Propaganda 13. Propaganda must be carefully timed. a. The communication must reach the audience ahead of competing propaganda. b. A propaganda campaign must begin at the optimum moment c. A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness Goebbels’ Principles of Propaganda 14. Propaganda must label events and people with distinctive phrases or slogans. a. They must evoke desired responses which the audience previously possesses b. They must be capable of being easily learned c. They must be utilized again and again, but only in appropriate situations Goebbels’ Principles of Propaganda 18. Propaganda must facilitate the displacement of aggression by specifying the targets for hatred. The Soviet Propaganda Totalitarian society: all aspects of life controlled by the Party The Agitational-Propaganda Section Massive Parades, celebrations, etc. Propaganda Abroad WAR PROPAGANDA: From World War II to the Present The Korean War 1950-53 The Vietnam War 1965-1975 The 1991 Gulf War The Afghanistan and Iraq Wars Jokes as counterpropaganda The Soviet Era “What is the definition of a Russian string quartet? A Soviet orchestra back from a U.S. tour.” Jokes as counterpropaganda The Soviet Era How does a clever Russian Jew talk to a stupid Russian Jew? By telephone from New York. During Soviet-Sino conflict In Leningrad there is a rumor that the schools will soon teach three foreign languages: English and Hebrew for those who plan to leave, and Chinese for those who plan to stay. After the Americans landed on the Moon… Brezhnev calls in all the Soviet cosmonauts, and announces, “Comrades, I have a plan to overtake the Americans. We will land on the Sun!” “But Comrade Brezhnev,” the cosmonauts protest, “We will burn up!” “Do you take me for a fool?” Brezhnev replies. “ You will be landing at night!” Ronald Reagan Humor