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REMEMBERING OUR CANADIAN HISTORY: LEARNING, KNOWLEDGE AND PRIDE Jack Jedwab and Julie Perrone Association for Canadian Studies July 2, 2013 150 ACS Activities-National History Conference ACS will Attempt to have this index ready for presentation at the PEI Conference and seeks your input as to what indicators are best suited to measure learning, knowledge, interest and identity salience. Methodology Do we remember what we learned in high school about Canadian history? Do we remember the name of a high school Canadian history teacher? Which Canadians most often read about Canadian history? Which Canadians consider it most important to learn about Canadian history versus other histories? Which Canadians are most proud of our history? These questions were part of an effort to map knowledge and interest in Canadian history undertaken by the Association for Canadian Studies to mark the inauguration of Canadian History Week (July 1-8, 2013). The survey data cited in that which follows was conducted by the firm Leger Marketing for the Association for Canadian Studies with some 1503 Canadians via web panel between June 10th and 12th. The survey has a probabilistic margin of error of 2.5 points 19 times out of 20. SOME SIX IN TEN CANADIANS SAY MOST OF WHAT THEY KNOW ABOUT HISTORY WAS LEARNED IN HIGH SCHOOL I don't remember much about what I learned in my high school course on Canadian history (June 2013) : Total absolu : Total 1503 Man 783 Woman 720 18-24 161 25-34 188 35-44 255 45-54 322 55-64 257 65 + 320 NET AGREE 47% 40% 54% 51% 47% 45% 48% 47% 46% Strongly agree 12% 11% 13% 13% 15% 15% 13% 8% 8% Somewhat agree 35% 29% 41% 38% 32% 29% 36% 38% 38% NET DISAGREE 45% 53% 38% 43% 47% 43% 44% 46% 47% Somewhat disagree 29% 35% 24% 26% 37% 29% 26% 30% 27% Strongly disagree 16% 18% 14% 17% 11% 14% 18% 16% 20% I don't know 5% 4% 5% 3% 4% 7% 3% 5% 5% I prefer not to answer 3% 3% 3% 4% 1% 5% 5% 3% 2% • 55% of Canadians say they remember the name of one of their high school Canadian history teachers • One-third vividly remember • 53% between 18-24 vividly remember • Drops to less than one third as of age 45 • 54% can name at least one popular Canadian historian • 27% can do so easily • One third of respondents agree that my Canadian history teacher influenced my attachment to Canada. Less than one in ten strongly agree The history I learned in high school provided me with skills that were useful later in life Total 50% Man 52% Woman 48% 18-24 46% 25-34 40% 35-44 51% 45-54 48% 55-64 54% 65 + 59% 12% 13% 11% 12% 10% 16% 8% 13% 13% 38% 39% 37% 33% 29% 35% 40% 41% 46% 41% 42% 40% 42% 52% 39% 44% 37% 33% Somewhat disagree 27% 28% 26% 27% 33% 24% 27% 26% 23% Strongly disagree 14% 14% 15% 15% 19% 15% 17% 11% 10% 7% 5% 8% 9% 5% 7% 6% 7% 6% 2% 2% 3% 4% 2% 2% 3% 2% 2% NET AGREE Strongly agree Somewhat agree NET DISAGREE I don't know I prefer not to answer Canadian History readers rises at age 35 Read books or essays about Canada's history Often Occasionally Often and Occasiona lly combined Rarely Never Between 18 and 24 6.2% 21.9% 28.1 39.2% 26.9% Between 25 and 29 7.0% 19.4% 26.4 39.2% 32.8% Between 30 and 34 7.0% 21.6% 28.6 36.3% 32.2% Between 35 and 39 8.8% 27.6% 36.4 38.6% 24.1% Between 40 and 44 8.3% 29.9% 42.2% 18.1% Between 45 and 49 5.0% 36.1% 39.7% 18.7% Between 50 and 54 9.8% 30.7% 40.5 43.6% 15.6% Between 55 and 59 3.8% 31.0% 34.8 39.2% 25.9% Between 60 and 64 10.6% 37.1% 35.9% 16.5% 65 years of age or older 11.4% 39.5% 33.6% 14.5% 38.2 41.1 47.7 50.9 British Columbians most avid readers of Canadian history Do you {b}often, occasionally, rarely or never… / Read books or essays about Canada's history Often British Columbia Occasionally Rarely Never Don’t know/prefer not to answer 14.3% 34.0% 37.1% 12.9% .1.7% Saskatchewan 9.0% 37.3% 28.4% 25.4% Ontario 8.9% 32.7% 34.5% 22.7% 1.2% Alberta 8.4% 32.7% 43.8% 13.7% 1.3% Canada 8.1% 30.3% 38.4% 21.7% 1.5% New Brunswick 7.7% 26.9% 51.9% 13.5% .0% Manitoba 7.6% 20.3% 50.6% 19.0% 2.6% Nova Scotia 4.5% 33.3% 39.4% 9.1% 13.6% Quebec 3.8% 23.0% 42.1% 30.5% ..6% Allophones help move world history to the top of what history Canadians think it is most important to learn; francophones pick history of their province Most important History of the World Total French English 40% 26% 39% Other Maritimes 56% 37% QC 31% ON MB/SK 44% 28% AB 45% BC 45% History of Canada 27% 20% 34% 15% 29% 18% 29% 37% 37% 26% History of my province 10% 32% 4% 1% 12% 30% 1% 7% 4% 1% History of my City or Town 6% 8% 7% 3% 4% 7% 7% 7% 3% 5% History of the country of my ancestor s 17% 15% 15% 25% 18% 15% 18% 22% 11% 21% Youth regard learning about history of the world as far more important than learning about history of Canada Most important History of the World History of Canada World >Canada Between 18 and 24 51.4% 19.3% 32.1 Between 25 and 29 42.0% 23.4% 18.6 Between 30 and 34 37.4% 24.6% 12.8 Between 35 and 39 42.0% 27.4% 14.6 Between 40 and 44 45.4% 27.3% 18.1 Between 45 and 49 40.9% 20.9% 20.0 Between 50 and 54 44.9% 28.0% 16.9 Between 55 and 59 35.2% 25.8% 9.4 Between 60 and 64 39.4% 28.8% 10.6 65 years of age or older 25.6% 39.0% -14.0 Total 39.7% 27.3% 12.4 In general, I am proud of Canada's history. Total NET AGREE 84% 18-24 70% 25-34 80% 35-44 83% 45-54 87% 55-64 89% 65 + 91% French 73% English 90% Other 82% Strongly agree 43% 26% 32% 41% 46% 51% 55% 22% 53% 37% Somewhat agree 41% 44% 48% 43% 41% 37% 36% 51% 36% 45% NET DISAGREE 10% 19% 11% 10% 7% 7% 8% 20% 7% 8% Somewhat disagree 7% 14% 8% 7% 4% 6% 6% 14% 5% 6% Strongly disagree 3% 5% 3% 3% 2% 2% 1% 6% 1% 2% I don't know 4% 9% 7% 5% 4% 3% 1% 6% 3% 7% I prefer not to answer 2% 2% 2% 1% 3% 1% 1% 1% 1% 3%