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Management Information Systems
ManagIng Information Technology in the E–Business Enterprise
Sixth Edition
James A. O’Brien
Chapter
8
E-Business
Decision
Support
Irwin/McGraw-Hill
Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
2
Decisions in the E-Business
Decision Characteristics
Unstructured
Strategic
Management
Semi-structured
Tactical
Management
Structured
Irwin/McGraw-Hill
Operational
Management
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
3
Management Information System Reports
Periodic Scheduled
Reports
Exception Reports
Major
Management
Information
Systems Reports
Irwin/McGraw-Hill
Demand Reports
and Responses
Push Reports
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
4
Online Analytical Processing
Data is retrieved from corporate databases
and staged in an OLAP multi-dimensional
database
Corporate
Databases
Client PC
OLAP
Server
Web-enabled OLAP
Software
Irwin/McGraw-Hill
Multi•Operational DB
dimensional •Data Marts
database •Data Warehouse
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
5
Decision Support Systems
What If-Analysis
Sensitivity Analysis
Important
Decision
Support
Systems
Analytical Models
Irwin/McGraw-Hill
Goal-Seeking Analysis
Optimization Analysis
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Sixth Edition
Management Information Systems
6
Enterprise Information Portals and DSS
Internet
Extranet
Intranet
Enterprise Information Portal Gateway
Enterprise Information Portal User Interface
Search
Agents
OLAP
Data
Mining
DSS
What-If Models
Sensitivity Models
Goal-Seeking Models
Optimization Models
Knowledge
Management
Database Management Functions
Data
Mart
Irwin/McGraw-Hill
Operational
Database
Other
Business
Applications
Analytical
Database
Knowledge
Base
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
7
Artificial Intelligence Applications
Artificial
Intelligence
Cognitive
Science
Applications
•Expert Systems
•Fuzzy Logic
•Genetic Algorithms
•Neural Networks
Irwin/McGraw-Hill
Robotics
Applications
•Visual Perceptions
•Locomotion
•Navigation
•Tactility
Natural
Interface
Applications
•Natural Language
•Speech Recognition
•Multisensory Interface
•Virtual Reality
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
8
AI Application Areas in Business
Neural Networks
Fuzzy Logic Systems
Genetic Algorithms
Virtual Reality
AI Application
Areas in
Business
Intelligent Agents
Expert Systems
Irwin/McGraw-Hill
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
9
Intelligent Agents
Interface
Tutors
Presentation
Agents
Search
Agents
User
Interface
Agents
Information
Management
Agents
Information
Brokers
Network
Navigation
Agents
RolePlaying
Agents
Irwin/McGraw-Hill
Information
Filters
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
James A. O’Brien
Management Information Systems
Sixth Edition
10
Components of Expert Systems
The Expert System
Expert
Advice
User
User
Interface
Programs
Inference
Engine
Program
Knowledge
Base
Workstation
Expert System Development
Knowledge
Engineering
Knowledge
Acquisition
Program
Workstation
Irwin/McGraw-Hill
Expert and/or
Knowledge Engineer
Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.