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Chapter 4
DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE
Brainpower for Your Business
STUDENT LEARNING OUTCOMES
VISUALIZING INFORMATION IN
MAP FORM FOR DECISION
MAKING
INTRODUCTION
• 4 Phases of decision making
Four Phases of Decision Making
Types of Decisions You Face
• Structured decision
• Nonstructured decision
• Recurring decision
• Nonrecurring (ad hoc) decision
Types of Decisions You Face
CHAPTER ORGANIZATION
1. Decision Support Systems
2. Geographic Information Systems
3. Expert Systems
4. Neural Networks and Fuzzy Logic
CHAPTER ORGANIZATION
5. Genetic Algorithms
6. Intelligent Agent
DECISION SUPPORT
SYSTEMS
• Decision support system (DSS)
Alliance between You and a
DSS
Components of a DSS
• Model management component
• Data management component
• User interface management component
Components of a DSS
GEOGRAPHIC INFORMATION
SYSTEMS
• Geographic information system (GIS)
Zillow GIS Software for Denver
EXPERT SYSTEMS
• Expert (knowledge-based) system
Traffic Light Expert System
What Expert Systems Can and
Can’t Do
• An expert system can
• An expert system can’t
NEURAL NETWORKS AND FUZZY
LOGIC
• Neural network (artificial neural network
or ANN)
Neural Networks Can…
Fuzzy Logic
• Fuzzy logic
GENETIC ALGORITHMS
• Genetic algorithm
Evolutionary Principles of Genetic
Algorithms
1. Selection
2. Crossover
3. Mutation
Genetic Algorithms Can…
INTELLIGENT AGENTS
• Intelligent agent
• Types
Information Agents
• Information Agents
• Ex: Buyer agent or shopping bot
Monitoring-and-Surveillance Agents
 Monitoring-and-surveillance (predictive)
agents
Data-Mining Agents
 Data-mining agent
User Agents
• User or personal agent
• Examples
MULTI-AGENT SYSTEMS AND
AGENT-BASED MODELING
• Biomimicry
• Used to
Agent-Based Modeling
• Agent-based modeling
• Multi-agent system
Business Applications
Swarm Intelligence
 Swarm (collective) intelligence
Characteristics of Swarm
Intelligence