Download Development and Research on Information Systems in Chinese

Enterprise Electronic Business
Systems
Prof.Dr. Yang Dehua
School of Economics and
Management
Tongji University
Outlines
 Enterprise Functional Systems
 Enterprise E-business systems
 Knowledge management
Enterprise Functional Systems
 Functional Business Systems
Marketing
Production/
Operation
Accounting
Human Resource
Management
Finance
Marketing Systems
 Marketing Systems
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One-to-one marketing
Interactive marketing
Target marketing
Sale force automation
Advertisements
Customer services
Manufacturing Systems
 Manufacturing Systems
Resource Planning
Enterprise Resource
Planning
Production
Forecasting
Production
Scheduling
Material
Requirement
Capacity
Planning
Production
Cost Control
Quality
Control
Execution
Shop Floor
Scheduling
Shop Floor
Control
Machine
Control
Robotics
Control
Process
Control
Engineering
CAD
CAE
Computer-aided
Process Planning
Product Simulation
and Prototyping
Computer-Aided Manufacturing
Human Resource Management
 Human Resource Management
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Staffing
Training and development
Compensation and administration
HRM and the Internet
HRM and intranets
Cyber job market
Accounting Systems
 Accounting processes
Sale Order
Processing
Billing
Sales
Analysis
Cash
Account
Receipts
Receivable
Cash Receipts and
Disbursements Transaction
Processing System
Cash
Accounts
Disbursements
Payable
General
Ledger
General Ledger
and Reporting
System
Sales Transaction
Processing System
Purchases
Payroll
Inventory
Processing
Timekeeping
Purchases Transaction
Processing System
Financial
Reporting
Financial Management Systems
 Financial Management Systems
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Cash management
Investment management
Capital budgeting
Financial planning
Enterprise E-Business Systems
 E-Business systems
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Enterprise resource planning(ERP)
Customer relationship management(CRM)
Supply chain management(SCM)
Partner relationship management(PRM)
Decision support systems(DSS)
Knowledge management systems(KMS)
Management information systems(MIS)
Enterprise E-Business Systems
Supplier
Enterprise
SCM
Partners
Customer
PRM
CRM
DSS
KMS
HRM
Employee
ERP
E-business Systems(ERP)
 Enterprise resource planning(ERP)
Sales, Distribution,
Order
Management
Production
Resource
Planning
Employees/
(Customers)
Human
Resources
Integrated
Logistics
Accounting
and Finance
E-business Systems(ERP Value)
 Benefits and Challenges of ERP
 Quality and efficiency
 Reducing cost
 Decision support
 Enterprise Agility
ERP with emphasis on enhancing enterprise
business value
E-business Systems (ERP Problems)
 Problems of implementing ERP in enterprises
 Major challenge: Business process
reengineering(BPR)
 Resistance of both managers and staffs
 Top managers’ commitment and consensus
 Users’ involvement
 High cost
 Corporate culture
E-business Systems (Types of ERP)
 Types of ERP to be implemented
External
Chinese
Enterprises
Interorganization
EB suites/
ERPII
EC integration
Flexible
Internal
Time
E-business Systems(ERP Cost)
 ERP cost distribution
Hardware
12%
Reengineering
43%
Software
15%
Training and
Change Mgmt
15%
Data
Conversions
15%
E-business Systems(CRM)
 Customer relationship management(CRM)
Marketing and
Fulfillment
Sales
Management
Telephone
Fax
Retention
Web and
Loyalty
Programs
Customer
E-Mail and Prospect
Mobile
Customer
Account and Data
Management
Customer
Service and
Support
E-business Systems(CRM Value)
 Benefits and challenges of CRM
 Customer interests and needs
 Customer service
 Customer loyalty
 Personalization
 Quick feedback and response
CRM with emphasis on enterprise customer value
E-business Systems(CRM Types)
 Types of CRM systems to be implemented
External
Chinese
Enterprises
Portal/Intelligent
Collaborative
Analytical
Operational
Internal
Time
E-business Systems(SCM)
 Supply chain management(SCM)
Sourcing and
Procurement
Transportation
and Shipment
Management
Suppliers/
Customers
Logistics
Management
Order
Fulfillment
Distribution
and Inventory
Management
E-business Systems(SCM Value)
 Benefits and challenges of SCM
 Fast and accurate order processing
 Inventory management
 Time to market
 Transaction and material cost
 Strategic relationships and alliances
 Enterprise flexibility
 Customer accountability
SCM with emphasis on both enterprise business value and
customer value
E-business Systems(SCM Types)
 Types of SCM to be implemented
External
Chinese
Enterprises
Supply Chain
Integration
E-Supply Chain
Supply Chain
improvement
Internal
Time
Knowledge Management
 Knowledge management Activities
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Knowledge creating/acquiring
Knowledge presenting, storing and renewal
Knowledge sharing and services
Knowledge applying
Knowledge Management Processes)
 Knowledge management processes
Knowledge
creating and
acquiring
Knowledge
Presenting
and Storing
Knowledge
sharing and
services
Knowledge
applying
Knowledge Management
(Knowledge Categories)
 Knowledge management: Categories of knowledge
 Tacit/Explicit knowledge
Explicit
Internalization
Combination
Socialization
Externalization
From
Tacit
Tacit
To
Explicit
Knowledge Management
(Intellectual Capitals)
 Sources of knowledge: Intellectual capital
 Human capital
 Structural capital
 Customer/partner capital
Knowledge Management
(Knowledge Creating)
 Knowledge creating/acquiring
Human
Capital
Tacit Knowledge
Structural
Capital
Explicit Knowledge
Partner
Capital
Knowledge
Acquisition
Explicit/Tacit Knowledge
Knowledge Management (Tacit
Knowledge Acquisition)
 Tacit knowledge acquisition
 Knowledge engineering
 Intelligent agents
 Management measures
 Cognitive science applications
 Natural language processing
Knowledge Management (Explicit
Knowledge Acquisition)
 Explicit knowledge acquisition
 Data mining
 Web mining
 Text mining
 Intelligent agents
Knowledge Management
(Knowledge Storing)
 Knowledge presenting, storing and renewal
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Knowledge modeling
Data warehouse
Knowledge base
Ontology base
Knowledge Management
(Knowledge Sharing)
 Knowledge sharing and services
 Knowledge portal
 Application Ontology
 Knowledge query and visualization
Knowledge Management
(Knowledge Applying)
 Knowledge applications
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Decision support
Business intelligence
Innovation
New business opportunities
Enterprise adaptability
E-Business
 Electronic Business
 E-business:Use of Internet technologies to
internetwork and empower business
processes,electronic commerce,and enterprise
communication and collaboration within a
company and with its customers,suppliers, and
other business stakeholders.
E-Commerce
 Electronic Commerce
 Describing the buying, selling, and exchanging
products, services, and information via computer
networks including mainly the Internet
E-Commerce Framework
 Applications
 Support Services
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People
Public policy
Marketing
Business Support
Business partnership
E-Commerce Framework
 Infrastructure and Management
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Common services
Messaging and information distribution
Multimedia and network publishing
Network infrastructure
Interfacing and integration
E-Commerce Framework
 Framework
E-Commerce Models
 E-Commerce Models -- In transactional
Perspective
Selling
Business
B2C
B2B
Consumer
C2C
C2B
Buying
Consumer
Business
E-Commerce Models
 E-Commerce Models -- In
Cyberspace/Marketplace Perspective
 Buyer oriented marketplace
 Seller oriented marketplace
 Infomediary oriented marketplace
E-Commerce Models
 Pure and Partial EC—from Process Perspective
E-Commerce Business Models
 EC Revenue Models
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Sales
Transaction fees
Subscription fees
Advertising fees
Affiliate or referring fees
Other services
E-Marketing and Sales
 Electronic Storefront and Malls
 Intermediaries
 Market Mechanisms
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Catalogs
Search engines
Shopping carts
Intelligent agents
Auctions
E-Marketing and Sales
 Issues in E-Market
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Reach and richness
Liquidity
Quality
Success factors
 Economics of E-Marketplaces
 Product cost curves
 Reach versus richness
E-Marketing and Sales
 Economics of E-Marketplaces
Cost
Regular Products
Digital Products
Quantity
Electronic Retailing
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E-Tailing
Travel and Tourism
Job Market
Real Estate, Insurance, Stock Trading
E-Banking
E-Delivery
Sales Channels
Electronic Retailing
 Clicks and Bricks Strategies
 Issues in E-Tailing
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Disintermediation and reintermediation
Channel Conflicts
Determining the right price
Personalization
Online Advertisement
 Web Advertisement
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Advertising methods
Advertising strategies
Economics of Web advertising
Issues of Web advertising
Unsolicited electronic ads--spamming
Decision Support in Business
 Business and Decisions
 Information, decisions, and management
Unstructured
Strategic
Management
Semistructured
Tactical
Management
Structured
Operational
Management
Management Information Systems
 MIS
 Producing information products that support many
of the day-to-day decision making needs of
managers and business professionals
 Management Reporting Alternatives
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Periodic scheduled reports
Exception reports
Demand reports and responses
Push reporting
Online Analytical Processing
 Online Analytical Processing
 Consolidation
 Drill-Down
 Slicing and Dicing
Decision Support Systems
 Decision Support Systems
 Components
User Interface
Interface/Visualization
Modeling/Analysis
Data
Base
Data Management
Model
Base
Decision Support Systems
 Geographic Information and Data
Visualization Systems
 GIS
 DVS
 VRML
Using Decision Support Systems
 Using DSS
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What-If Analysis
Sensitivity analysis
Goal-Seeking analysis
Optimization analysis
Executive Information Systems
 EIS Features
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To the preferences of the managers
GUI and visualization
Data analysis
Easy to use
Artificial Intelligence Technologies
in Business
 An Overview of Artificial Intelligence
 Domains of AI
Artificial
Intelligence
Cognitive
Science Apps
Robotics
Applications
Natural
Interface Apps
Artificial Intelligence
 Attributes of Intelligent Behavior
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Think and reason
Use reason to solve problems
Learn or understand from experience
Acquire and apply knowledge
Exhibit creativity and imagination
Deal with complex and perplexing situations
Respond quickly and successfully to new situations
Recognize the relative importance of elements in a situation
Handle ambiguous,incomplete, and erroneous information
Artificial Intelligence
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Neural Networks
Fuzzy Logic Systems
Genetic algorithms
Virtual Reality
Intelligent Agents
Expert Systems
Expert Systems
 Components of an expert system
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User interface
Inference engine
Knowledge base
Knowledge acquisition
Expert Systems
 ES components
User
Interface
Inference
Engine
Knowledge
Base
User
Expert System
Expert System Development
Knowledge
Acquisition
Expert/Knowledge
Engineer
Expert Systems
 Suitability Criteria
 Domain: Relative small and limited to a well-defined
problem area
 Expertise: A body of knowledge,techniques,and intuition is
needed that only a few people possess
 Complexity: Solution of the problem is a complex task that
requires logical inference processing,which would not be
handled as well by conventional information processing
 Structure: The solution process must be able to cope with
ill-structured,uncertain,missing,and conflicting data, and a
problem situation that changes with the passage of time
Expert Systems
 Availability: An expert exists who is articulate and
cooperative,and who has the support of the
management and end users involved in the
development of the proposed system
 Benefits and Limitations