Download YUYING (SARAH) SHI

YUYING (SARAH) SHI
Update Date: 08/11/2015
Department of Marketing & Business Analytics
Texas A & M University- Commerce
Commerce, TX 75428
EDUCATION
Ph.D. in Marketing & Research Methods
M.S. in Statistics
E-mail: [email protected]
University of Florida
University of Florida
05/2015
12/2014
RESEARCH
Research Interest: Marketing analytics, marketing management, metrics, retail marketing,
brand management.
PROFESSIONAL TEACHING EXPERIENCE
08/2015-Present
Texas A&M University – Commerce
Assistant Professor of Marketing
 MKT436 Marketing Research
 MKT572 Marketing Research Seminar
2015 Spring
University of California, Davis
Visiting Faculty
Graduate School of Management
 MBA Pricing
2011-2014
University of Florida
Instructor
 MKT4316 Marketing Research
 MKT4156 International Marketing
JOURNAL PUBLICATONS
Publications:
1. Shi, Y., Leite W., & Algina, J. (2010). The Impact of Omitting the Cross-Classified
Factors Interaction in Cross-Classified Random Effects Model. British Journal of
Mathematics and Statistics Psychology, 63, 1-15,
2. Leite, W., Svinicki, M., & Shi, Y., (2010). Attempted Validation of The Scores of Vark
Learning Styles Inventory: An Application of CFA Models for Testlets. Educational &
Psychological Measurement.70, 323-339.
WORKING PAPERS
Shugan, S., Shi, Y., and Weitz, B. (2015). “New Metrics for Purchase Intention”.
Shi, Y. “An Empirical Comparison of Market Performance Based Brand Equity”.
Shi, Y and Shugan, S. “Virtual Stock Price, Intention Survey and Social Media in Business
Forecasting: the Case of Box Office Prediction”.
Shi, Y. “The Predictive Ability of Mean Metric and Extreme Metric”.
Bradford, K, Liu, Y, Shi, Y, Weitz, B & Xu, J. “Harnessing Internal Support to Enhance
Customer Relationships: The Role of Networking, Helping, and Relationship Orientation.”
Lim, J, Shi, Y and Weitz, B. “How does international market and format diversification
affect the financial performance of retailers?”
Honors, Awards and Grants
Fellow, Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural
Econometrics, Duke University, 2013
Fellow, Marketing Science PhD Consortium, INFORMS, Houston, TX, 2011
Graduate Assistantship,
University of Florida, 2009-2014.
Alumni Fellowship,
University of Florida, 2005-2009.
Outstanding Undergraduate, Shanghai Finance and Economics University