Download Curriculum Map Discipline: Career And Technical Education Course: Entrepreneurship

Curriculum Map
Discipline: Career And Technical Education
Course: Entrepreneurship
Teacher: Brian McAndrew
August/September:
Standards:
1.A.4b - Compare the meaning of words and phrases and use analogies to explain the relationships among
them.
4.A.4b - Apply listening skills in practical settings
10.A.4a - Represent and organize data by creating lists, tables, frequency distributions, graphs,
scatterplots, and boxplots.
14.E.5 - Analyze relationships and tensions among members of the international community.
15.A.5a - Explain the impact of various determinants of economic growth on the economy
16.C.5b (W) - Describe how historical trends in population, urbanizations, economic development and
technological advancements have caused change in world economic systems
5.A.5a - Develop a research plan using multiple forms of data
1.C.5d - Summarize and make generalizations from content and relate them to the purpose of the material
Essential Questions:
What is the free enterprise system? How is it related to entrepreneurship?
What is economics?
What is the start-up process for an entrepreneur?
What is opportunity? How do you recognize opportunity?
Should you buy a business or purchase an existing one?
How do you test the feasibility of your business idea?
What is a business plan? How do you create a business plan?
Content:
What is entrepreneurship?
Recognizing Opportunity
Feasibility and business planning
Skills:
Explain the role of entrepreneurship in the economy
Discuss the laws of supply and demand
List and explain what entrepreneurs contribute to the economy
Describe the entrepreneurial process
Discuss some entrepreneurial trends
List some ways to think creatively about opportunity
ID sources of ideas and how to turn them into opportunities
Locate business opportunities
Compare the differences of buying and starting a business
Develop a business concept for a new business
Develop a feasibility study ad determine how to test it
Explain the value of a business plan
List the parts of a business plan
Discuss strategies of creating a business plan
Assessment:
Quiz/Test: Matching, multiple choice, and short answer
Daily assignments
Class discussion from personal examples
Reading quizzes
Criss strategy: highlighting and underlining
October:
Standards:
1.A.4b - Compare the meaning of words and phrases and use analogies to explain the relationships among
them.
4.A.4b - Apply listening skills in practical settings
10.A.4a - Represent and organize data by creating lists, tables, frequency distributions, graphs,
scatterplots, and boxplots.
14.E.5 - Analyze relationships and tensions among members of the international community.
15.A.5a - Explain the impact of various determinants of economic growth on the economy
16.C.5b (W) - Describe how historical trends in population, urbanizations, economic development and
technological advancements have caused change in world economic systems
5.A.5a - Develop a research plan using multiple forms of data
1.C.5d - Summarize and make generalizations from content and relate them to the purpose of the material
Essential Questions:
What is a target market?
How are markets segmented?
What are the types of market research?
What a trend or pattern of change? How can business owners use this information?
What are the different types of business ownership?
Explain the advantages and disadvantages to each type of ownership.
Content:
Market analysis
Types of ownerships
Skills:
Define the areas in which to conduct market analysis
Describe how to conduct market research
Explain how to analyze an industry and target market
Compare and contrast sole proprietorships, partnerships, and corporations
List the different types of partnerships and corporations
Assessment:
Quiz/Test: Matching, multiple choice, and short answer
Daily assignments
Class discussion from personal examples
Reading quizzes
Going solo simulation
Criss strategy: highlighting and underlining
November:
Standards:
1.A.5a Identify and analyze new terminology applying knowledge of word origins and derivations in a
variety of practical settings
4.A.4a Apply listening skills as individuals and members of a group in a variety of settings (e.g., lectures,
discussions, conversations, team projects, presentations, interviews)
10.A.5 Construct a statistics-based presentation, individually and as members of a team, to communicate
and justify the results of a project
14.E.4 Analyze historical trends of United States foreign policy (e.g., emergence as a world leader military, industrial, financial)
15.A.5a Explain the impact of various determinants of economic growth (e.g., investments in
human/physical capital, research and development, technological change) on the economy
16.C.5b (W) Describe how historical trends in population, urbanization, economic development and
technological advancements have caused change in world economic systems
5.A.4a Demonstrate a knowledge of strategies needed to prepare a credible research report (e.g., notes,
planning sheets)
1.C.5d Summarize and make generalizations from content and relate them to the purpose of the material
Essential Questions:
What is intellectual property? What devices do we have to protect intellectual property?
What is a contract? What elements make up a valid contract?
What should prospective business owners consider when choosing a location?
What laws affect employees?
What laws deal with trade issues?
What is the Uniform Commercial Code?
What are taxes? What taxes are businesses responsible for?
What is an economic base? What are some sources of information for finding a suitable economic base?
What are the criteria for site selection for retail businesses, wholesale businesses, and
manufacturing/extraction businesses?
What are the advantages and disadvantages to leasing, buying, and building?
What are the different types of layouts for manufacturing and retail businesses?
Content:
Legal Environment
Site selection and layout planning
Skills:
Suggest ways to get legal protection for the business products you create
Describe laws related to starting you business
Describe the laws that deal with trade issues
ID some of the taxes for which businesses owners are responsible
Describe the process used to select a community and site in which to start your business
Describe the factors that determine selecting a site
Compare and contrast the steps in laying out different types of businesses
Assessment:
Quiz/Test: Matching, multiple choice, and short answer
Daily assignments
Class discussion from personal examples
Reading quizzes
Going solo simulation
Criss strategy: highlighting and underlining
December:
Standards:
A.5a Identify and analyze new terminology applying knowledge of word origins and derivations in a
variety of practical settings
4.A.4a Apply listening skills as individuals and members of a group in a variety of settings (e.g., lectures,
discussions, conversations, team projects, presentations, interviews)
10.A.5 Construct a statistics-based presentation, individually and as members of a team, to communicate
and justify the results of a project
14.E.4 Analyze historical trends of United States foreign policy (e.g., emergence as a world leader military, industrial, financial)
15.A.5a Explain the impact of various determinants of economic growth (e.g., investments in
human/physical capital, research and development, technological change) on the economy
16.C.5b (W) Describe how historical trends in population, urbanization, economic development and
technological advancements have caused change in world economic systems
5.A.4a Demonstrate a knowledge of strategies needed to prepare a credible research report (e.g., notes,
planning sheets)
1.C.5d Summarize and make generalizations from content and relate them to the purpose of the material
Essential Questions:
What is a marketing objective? What is the difference between and short and long-term marketing
objectives?
What is a marketing plan?
What is the marketing mix? (The Four P's of Marketing)
What does the Product strategy include?
What is a product mix?
What does the Place strategy include?
What are the different channels of distribution?
How do you update and revise your market research?
What are some of the possible product changes in your marketing mix?
What are some of the possible place changes in your marketing mix?
What are the factors that affect the price of goods and services?
What are the primary pricing objectives of new businesses? established businesses?
What is the Product Life Cycle? How does it relate to pricing strategy?
What is the break-even point? What is markup? What is markdown? What is discount?
What are some of the possible price changes in your marketing mix?
What is the promotion strategy?
What are the different types of promotional activities?
What is Publicity?
What are some of the possible promotion changes in your marketing mix
Content:
Marketing Plan
Price Strategy
The promotion strategy
Skills:
Recognize the role of marketing objectives in a marketing plan
ID the four marketing strategies in the marketing mix
Describe product and place strategies
Explain the process of updating the marketing plan
Recognize the factors that affect price
ID marketing objectives related to price
Describe the components that go into making price decisions
Apply formulas used in setting prices
List considerations for updating price strategies
Compare and contrast pre-opening and ongoing plans
Select the promotion mix of a given business
Determine promotional costs for a start up business
ID approaches needed to carry out your promotional plans
List considerations for updating promotional strategies
Assessment:
Quiz/Test: Matching, multiple choice, and short answer
Daily assignments
Class discussion from personal examples
Reading quizzes
Going solo simulation
Criss strategy: highlighting and underlining
January:
Standards:
A.5a Identify and analyze new terminology applying knowledge of word origins and derivations in a
variety of practical settings
4.A.4a Apply listening skills as individuals and members of a group in a variety of settings (e.g., lectures,
discussions, conversations, team projects, presentations, interviews)
10.A.5 Construct a statistics-based presentation, individually and as members of a team, to communicate
and justify the results of a project
14.E.4 Analyze historical trends of United States foreign policy (e.g., emergence as a world leader military, industrial, financial)
15.A.5a Explain the impact of various determinants of economic growth (e.g., investments in
human/physical capital, research and development, technological change) on the economy
16.C.5b (W) Describe how historical trends in population, urbanization, economic development and
technological advancements have caused change in world economic systems
5.A.4a Demonstrate a knowledge of strategies needed to prepare a credible research report (e.g., notes,
planning sheets)
1.C.5d Summarize and make generalizations from content and relate them to the purpose of the material
Essential Questions:
What is personal selling?
What is the difference between order getting and order taking?
How do you prepare you sales force to sell?
What is the buying process?
What is the selling process?
How do you manage sales?
What kinds of risk does a new business face?
What is speculative risk? What is pure risk?
What are the different types of crime against businesses?
How can a business owner reduce their risk?
What is risk transfer?
Content:
The promotion strategy
Risk Management
Skills:
Determine the type of sales people you will need
Determine how you will train them
ID the components of sales planning for your organization
Explain how to direct sales operations
Describe the aspects of evaluating sales performance
Describe the risks facing a new business
Define the four approaches to managing risk
ID steps owners should take to prepare for handling risks
Assessment:
Quiz/Test: Matching, multiple choice, and short answer
Daily assignments
Class discussion from personal examples
Reading quizzes
Going solo simulation
Criss strategy: highlighting and underlining