Download EDUCATION, EMPLOYMENT & EARNINGS: ANALYZING DATA FROM MARKETING

August 2015
EDUCATION, EMPLOYMENT & EARNINGS: ANALYZING DATA
FROM MARKETING
This Cluster Analysis of Marketing in the Commonwealth highlights information important to each of the five pathways — Marketing Communications; Marketing Management; Marketing Research; Merchandising; and Professional Sales — included in
this career cluster.
What trends do we currently see? What trends may we anticipate?
• With nearly 470,000 positions anticipated by 2022, Marketing is one of the largest
career clusters across the Commonwealth.
• Professional Sales, which includes occupations such as Real Estate Broker,
Sales Representative, and Cashier, is the largest pathway included in this cluster;
however, at 9 percent more positions in 2022 than it had in 2012, it is anticipated
to grow at the slowest rate.
• Market Research Analysts and Marketing Specialists can anticipate nearly 40
percent more positions in 2022 than in 2012. In the Commonwealth, this is the
fastest growing occupation in the cluster.
10%
Expected growth in Marketing jobs
by 2022.
EDUCATION
Figure 1 shows the predominant level1 of education and training in each pathway. Education classification is determined by
Trailblazers, based on US Bureau of Labor Statistics occupational education and training data.
≥BA+Training,
Cert. and/or Work
Exp.
44%
100%
100%
100%
6%
100%
6%
44%
≥BA
Some College/
Assoc.+Training,
Cert. and/or Work
Exp.
Some
College/Assoc.
≤HS+Training,
Cert. and/or Work
Exp.
≤HS
Marketing
Communications
Marketing
Management
Marketing Research
Merchandising
Professional Sales
Figure 1: PREDOMINANT EDUCATION LEVEL FOR MARKETING
Footnote 1: Reflects predominant education by the number of occupations in each pathway, not the number of workers
www.CTETrailblazers.org
Copyright ©2015 Commonwealth of Virginia Department of Education
August 2015
382K
Professional Sales
EMPLOYMENT
415K
Marketing
Management
17K
Marketing
Research
14K
Marketing
Communications
7.4K
Figure 2 compares
the estimated 2012
employment for each
pathway to projected
2022 employment levels.
19K
2012 Estimate
2022 Projection
20K
Data are provided by
the Virginia Employment Commission.
8.8K
Figure 2: EMPLOYMENT IN VA MARKETING
Merchandising
5.1K
5.6K
EARNINGS AND GROWTH
Figure 3 presents the size and median wage-earning for the two fastest-growing occupations in each pathway. Wage data are
100%
provided by the US Bureau of Labor Statistics’ Occupational Employment Statistics program.
90%
25
80%
Marketing Communications
70%
Number of Jobs, 2012 (in 1000)
20
60%
Marketing Management
50%
Marketing Research
40%
Merchandising
30%
15
Professional Sales
Market Research Analysts
and Marketing Specialists
20%
10%
0%
10
Public Relations Specialists
5
Demonstrators and
Product Promoters
Sales and Related
Workers, All Other
0
0
1
2
Marketing Managers
Wholesale and Retail Buyers,
Except Farm Products
Merchandise
Displayers and
Window Trimmers
3
4
5
6
7
8
9
Public Relations and
Fundraising Managers
10
11
12
13
14
15
Wages, 2013 (in $10,000)
Figure 3: EARNINGS and GROWTH FOR SELECT OCCUPATIONS IN VA 2012-2022
(Size of circle represents annual number of job openings in the specific occupation)
www.CTETrailblazers.org
Copyright ©2015 Commonwealth of Virginia Department of Education