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Building the Gigabit City Objectives of Workshop • Building blocks for strategy foundation • Improve ability to advance broadband • Basic skills for ongoing tasks • Leverage the e-book Workshop Format • General overview of skillset • Apply knowledge to your community • Collaboration Funding Options • Municipal bonds • Constituents invests • Pre-pay for buildout Funding Options (more) • Take it to the bank • Jurisdiction offers assets • Leverage constituent grants Organization Structure • City or county owns infrastructure • Public utility owns network • Community creates nonprofit • Community creates co-op Organization Structure (more) • Use existing nonprofit • Existing co-op transitions • Business people create company • Public private partnership Stakeholder Assessment • Provide 30,000-foot view • Initial insight to potential impact • Captains to lead the charge • Keys to anchor tenants Stakeholder Categories • Local government • Education • Nonprofit organizations • Medical/healthcare Stakeholder Categories (more) • Real Estate • Largest companies • Media • Agriculture Art of the Possible • Educate to possibilities • Relate benefits to their world • What’s that worth to you? • Many will sell themselves What You Ask Is Key • If you have broadband, how can you help yourself, help others? • How would broadband change what you do, how you do it? • What are impacts of this change? Constituent Data Collection • More you know, greater the ROI • Multiple ways to gather • Ongoing process • Gather info, increase supporters ID Marketing Partners • Who can make/save money, operate better • Who’s dedicated to the public good • Who has marketing leverage • Who’s willing to commit Take Me to the Pilot • You can pilot test anything • Don’t try to test everything • Prior previous planning is key Build on Stakeholder Info • Test assumptions • Determine depth of support • Pre-sell broadband • Ideally – start a movement Pilot Guidelines • Be clear on goals and needs • Create an ROI if possible • Budget high • Manage expectations Pilot as Marketing Tool • The pilot project as marketing foundation • Make it a big #$%@#! deal • Roll out the usual suspects Ottumwa Pilot • Testing biz model, costs, time • 6 participants • Mainly fiber, possibly wireless • Marketing driver of full buildout www.cjspeaks.com E-mail: [email protected] Twitter: @cjsettles
