Survey
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
Download 41810.1271169846.10-51-20
Document related concepts
no text concepts found
Transcript
BodyWorksFitnessCenter Marketing Strategies Overview • • • • Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps Marketing Goals • Image – Hip – Cutting-edge classes and equipment – Not just a place to work out • Acquire new members – Those without existing gym membership – Those who are members at other gyms • Garner as much publicity as possible • Attain strong promotional partners Current Promotions/Publicity • Running ads in several local newspapers and magazines • Feature in – “US Health” magazine – “Get Fit” magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segments on “What’s New in New York” Other Marketing Ideas • Food product cross-promotion – Protein bars – Bottled water – Other health foods • More health/news magazine features • New membership incentives – Free dumbbells with memberships – Seasonal promotions • Local online advertising Next Steps. . . • • • • Prep sales staff for opening day Meet with potential promotional partners Create premium items for giveaways Preliminary plans for launch party HAVE A GREAT DAY!
Related documents