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Marketing Mix Price Promotion Image of the Product Product Place Packaging Effective Marketing Mix Must recognise the importance of all 4 elements (as well as the packaging and the image of the product) Altering one element may very well impact on the others There must be balance in the mix the Product is the item that is made or service that is provided. It must meet customer’s needs influences all other elements of the Marketing Mix Products?? CORE ACTUAL Type of product Additional Added requirements from features/extras the actual product Basic good “Our Final Product” eg what it looks like … Hotpoint Larder Fridge eg Fridge AUGMENTED Improvements eg guarantees Hotpoint Larder Fridge with 3 year warranty
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