Download Operationeel marketingplan

Operationeel marketingplan
Starting points:
Goals, 1 year, 3 years
Targetgroups (segments)
Desired brand Positioning/
Brand platfom
Usage and attitude
Distribution
Product
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Channel choice
Channel Coverage
Channel relations
Inventory
Transport
The channel marketing mix
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Brand
Quality
Features
Design
Packaging design
Labelling
Brand extensions.
Communication
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Price
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List price
Discounts
Allowances
Credit terms
Payment period
Consumer price
Affordability
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Brand knowledge
Brand positioning
Communication mix
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Management of the Salesforce
Sales promotion
Advertising
Pubic relations
Direct marketing
Sponsorships/events
Merchandising/visibility
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Quality, quantity, Performance
Planning: Which customers are visited, how often
The various sales instruments
Customer satisfaction and loyalty