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Marketing Academic Course Guide CORE SUBJECTS Principles of Marketing NEW EDITIO N Marketing Research International Marketing Marketing Communications Consumer Behaviour Marketing Management NEW EDITION Marketing Academic Course Guide New Product Management Direct Marketing Corporate Reputation Public Relations Marketing Strategy Marketing Planning Selling & Sales Management Digital Marketing ELECTIVES Sustainable Marketing Relationship Marketing NEW EDITION Retail Marketing Advertising NEW TITLE Beech The Marketing of Sport 1e 9780273688266 592pp Goworek Retail Marketing 1e 9780273758747 496pp New title July 2015 ** Don’t forget our Study Skills titles **
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