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Internet Marketing & Electronic Commerce Stephen Parsons Willard Horne Co-Facilitators eBusiness, eMarketing, eCommerce… eGads! Electronic Commerce is more than simply buying and selling over websites. It also means using the internet as a core part of business strategy and processes Butch Postma eBusiness, eMarketing, eCommerce… eGads! e-commerce (Electronic COMMERCE) Doing business online, typically via the Web. E-commerce may also refer to electronic data interchange (EDI), in which one company's computer queries and transmits purchase orders to another company's computer. eBusiness, eMarketing, eCommerce… eGads! e-business (Electr-BUSINESS) Doing business online. The term is often used synonymously with ecommerce, but e-business is more of an umbrella term for having a presence on the Web. eBusiness, eMarketing, eCommerce… eGads! B2B e-commerce (Business to Business Electronic Commerce) Refers to one business selling to another business via the Web. eCommerce Models bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. clicks and mortar Businesses that offer online services via the Web as well as the traditional retail outlets (offline). dot-com company An organization that offers its services or products exclusively on the Internet. Internet Marketing & Electronic Commerce IMEC - one step in the building of Holland College’s e-Team The E-Team Suite... Internet Marketing & Electronic Commerce Program Student Connection Program Internet Short Course Program E-Business Seminars & Workshops Internet Marketing & Electronic Commerce Broad Goals Gain Knowledge about e-marketing Develop strategies and marketing plan Implement electronic business solutions Internet Marketing & Electronic Commerce Subject/Skill Areas Internet Technologies Online Behaviour Online business environment Product and Service Development Electronic Commerce Integrated Marketing Plans Internet Marketing & Electronic Commerce Modules Marketing 101 Revisited Internet Marketing Plans and Strategies Participatory Marketing Internet Research and Access Platforms Introduction to Internet Commerce Product Development Internet Marketing & Electronic Commerce Modules Website Development Marketing Communications and Customer Support Customer e-Commerce Business to Business e-Commerce Marketing Management Global Market Reach Internet Marketing & Electronic Commerce The Rewards Certificate: Internet Marketing and Electronic Commerce Strategist Individual Storefront Contribution to Team Website and Collaborative Effort Networking Opportunities Access to Resources Internet Marketing & Electronic Commerce Target Audience New & Existing SMEs Marketing & Strategic Management Traditional Business Students Internet Service Provider staff Website/ Solutions Developers Consultants & Teachers Government Reference and Staff Internet Marketing & Electronic Commerce Admission requirements Grade 12 or equivalent Basic Computer Literacy Familiarity with Internet Familiarity with Marketing Concepts Resume & Letter of Intent Internet Marketing & Electronic Commerce Limited Availability Course Starts May, 2000 Apply Today ! Hatch a New Career Plan...