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Social Marketing Program
1. HANDS Community Health Worker (CHW/MARVI): 447 MARVIs
were trained in 06 districts of Sindh which include 350 in
Umerkot, 25 in Thatta, 25 in Badin, 25 in Karachi Rural, 11 in
Jamshoro, 10 in Jacobabad and 1 in Sanghar. These MARVIs
worked for health promotion as well as change agents for social
marketing of tangible and non tangible health products in
marginalised communities.
2. Traditional (trained) Birth Attendant (TBA):
Total number of social marketing product units sold during the
year 2011 - 2012 was 210500 and the amount recovered from
their sale was Rs. 2.2 million. During previous year the amount
recovered was Rs.1.3 million. Thus the total recovery in last two
years amounted to Rs. 3.5 million.
Social Marketing Program
Social Marketing Program
H umanitarian R esponse in P akistan
140 C- Block II, PECHS, Karachi, Pakistan
Tel: 021-34532804, 021-34527698, Fax: 021-34559252
Email: [email protected],Website: www.hands.org.pk
youtube.com/handsinstitute
facebook.com/hands.org.pk
handspakistan.wordpress.com
flickr.com/photos/handspakistan
www.pakresponse.info
twitter.com/handspakistan
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