Download NCAA – March Madness - Scott County Schools

NCAA – March Madness
NCAA – National Collegiate Athletic
Association
• governs college athletics and oversees
important decisions pertaining to athletics
• regulates marketing of sporting events
NCAA vs. NBA
• NCAA – players are not allowed to accept any
form of payment from a school or from
companies
NCAA Divisions – created to keep schools on
a competitive level (Division I, II, III)
•determined by the characteristics of a school
(student population, financial stability)
•level of competitiveness of the athletes (player
ability)
NCAA Ranking has an important economic
impact on schools and communities.
•Ex: Higher divisions = more spectators = more
money
• Most heavily marketed collegiate sporting event –
MARCH MADNESS
• During March Madness, marketing efforts by
competing schools are intense
• Each school uses this time to get its name known and
to attract potential markets
•
• Potential Markets for March Madness:
• Athletic fans wanting to buy school-based apparel
• Prospective students interested in attending school
Brackets: A Marketing Tool
• Consumers must go to Internet sites
(NCAA.com) or Newspaper to print NCAA
bracket.
• Businesses will print their name/logo on the
bracket
• Consumers will watch teams who they
normally would not be interested in watching.