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Transcript 
Market Research
for your Successful
Business Plan
Ka-Neng Au
Rutgers University
19 November 2003
Business information is …
Plentiful
Granular
Not cheap
Business research is …
Necessary for a business plan
Time consuming
A little over-whelming
Business plan research …
Can be approached systematically
… with some help
… and more help
Industry analysis …
Government resources
Trade associations
Research databases
Competitive landscape …
Government resources
Corporate directories
Online directories
Market analysis …
Government resources
Research centers
Published articles
Sample plans
Collections in print sources
Online sites
Software packages
Promotion and marketing
Ad rates
Real estate listings
Internet marketing
[email protected]
http://start.at/businessresearch
http://newark.rutgers.edu/~au/njef.ppt
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