Download SCPRT Tourism Partnership Fund - South Carolina Department of

Evolution Of
A Grant Program
Shaping and sharing a better
South Carolina –
South Carolina Department of Parks, Recreation &
Tourism
Re-engineering The Program
New name
 New structure
 New requirements
 New process

Program Enhancements
Easier application process
 Electronic guidelines and forms
 Program timeline accelerated
 Private sector match incorporated
 More competitive process
 Increased program flexibility
 Expanded fundable items
 Removal of “baseline” formula

PROGRAM NAME
TOURISM
PARTNERSHIP
FUND
(www.TPFgrant.com)
Program Mission

Advance economic benefits of tourism

Provide Financial Assistance to qualified
partners

Support Tourism Marketing Initiatives

Attract Visitors

Encourage Visitor Spending
Program Goals
Generate a return on the state’s investment;
Carryout the tourism marketing and economic
development mission of SCPRT; and
Support our tourism industry partners.
Program Structure
Tourism Partnership Fund
Established Market
Developing Market
$500K – 2:1
$400K – 2:1
$200K – 1:1
Sports Marketing
Attraction Marketing
Festival & Event
Sponsorship Grant
$50K – 1:1
$40K – 1:1
$20K – 1:1
$500 – 1:1
Eligible Applicants

Federal Non-Profit (501)C

Federal Identification Number (FEIN)

Organizations specifically charged with
marketing tourism to their specific city,
county or region.
ONE GRANT
PER
ORGANIZATION
ESTABLISHED MARKET

Counties collecting > $900K ATAX

Beaufort, Greenville, Charleston, Horry,
Georgetown and Richland

Score 90 or better

Two Grant Levels: $500K and $400K
ESTABLISHED MARKET
LEVEL ONE:

Maximum Award - $500,000 (2:1 Match)

Matching Funds - Strictly from Private
Sector.

100 % Out-of-State Marketing
ESTABLISHED MARKET
LEVEL TWO:

Maximum Award $400,000 (2:1)

Matching Funds from Public and/or
Private Sector

100 % Out-of-State Marketing
Fundable Components
Interactive Marketing
 Print Media
 Web Development/Enhancement
 PR: Media Marketplace, Press Kits
 Broadcast Media
 Sales: Tradeshows, Meetings &
Conventions, Group Tours
 Other (new, creative marketing strategies)

DEVELOPING MARKET
40 Counties collecting under $900K ATAX
 Maximum Award Amount: $200,000
 1:1 Match
 Out-of-State and/or
 In-State (Outside 100 Mile Radius)
 Score 85 or better

Fundable Components
Interactive Marketing
 Print Media
 Broadcast Media
 Web Development/Enhancement
 PR: Media marketplace, Press Kits
 Sales: Tradeshows, Meetings,
Conventions, Group Tours
 Other (new, creative marketing strategy)

SPORTS MARKETING
All 46 Counties
 Attract Sporting Events
 Maximum Award Amount: $50,000
 1:1 Match
 Out-of-State Marketing
 Score 85 or better

Fundable Components
Interactive Marketing
 Web Development/Enhancement
 Broadcast Media
 Advertising
 PR: Media Marketplace, Press Kits
 Sales: Tradeshows, Meetings &
Conventions, Group Tours
 Other (new, creative marketing strategies)

ATTRACTION MARKETING
All 46 Counties
 Attractions that charge admission
 Maximum Award :$40,000 (1:1 Match)
 Out-of-State and/or
 In-State (Outside 50 Mile Radius)
 Score 85 or better

Fundable Components
Interactive Marketing
 Web Development/Enhancement
 Broadcast Media
 Advertising
 Billboard
 PR: Media Marketplace, Press Kits
 Other (new, creative marketing strategies)

FESTIVAL and EVENT
All 46 Counties
 Maximum Award Amount $20,000
 Match 1:1
 Out-of-State and/or
 In-State Marketing (50 Mile Radius)
 Score 80 or better

Fundable Components
Advertising
 Billboard
 Web Development/Enhancement
 Interactive Marketing
 PR: Media Marketplace, Press Kits
 Other (new, creative marketing strategies)

SPONSORSHIP GRANT
All 46 Counties
 Maximum Award Amount $500
 Match 1:1
 In-State Marketing
 Score 75 or better

Fundable Components
Print Media
 Broadcast Media
 Billboard
 Web Development/Enhancement
 Other (new, creative marketing strategies)

APPLICATION
(Cover Page)

City of Yonderville Chamber of Commerce
1205 Pendleton Street
Columbia, SC 29201

Phone: (803) 734-1342 FAX; (803) 734-0133
Project director: Dottie Fisher
[email protected] TPFgrant.com
Richland



APPLICATION
(Cover Page)

Marketing Yonderville: A step Back In Time

Date of Festival/Event: October 6, 2007
(Applies to Festival & Event Only)

Print Media-$8,000; Broadcast Media-$5,000;
Tradeshows-$4,000

Requested Amount: $8,500 ($17,000 x 50%)
APPLICATION
(Cover Page)
Attachments:
 501 Exempt Letter
 Federal Employee Identification Number
 SC Code of Law designation (Applies only
to Tourism Commissions)
 Affix your signature
Application

Requested information includes a brief comprehensive overview of your project, what your marketing needs
are, responsibilities of all marketing partners, estimated costs, and projected economic benefits.

Overview

Give a brief description of your organization.

Outline project goals.

Indicate strategies to obtain goals.

Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc).

Identify and explain your target audience – Demographic target (women, families, couples, seniors, etc.)
and Geographic target (Mid-West, Southeast, etc.)

Are you incorporating new markets in this initiative? If so, please identify these markets. If not, please
explain why.

Outline the organization’s overall marketing campaign, identifying those items seeking TPF grant support.

Performance Measures/Accountability

How will this project positively impact tourism tax revenue in your area/region? How will you measure the
economic impact?

If the applying organization plans to satisfy the match requirement using any private-sector or
other third-party funding support, please provide a letter from all private-sector and other partners
describing their involvement, their financial contribution and any other commitment or resources.
Application
“Sponsorship Grant”

Describe your festival/event/marketing promotion in detail.

How does your organization plan to use this grant to promote your
festival/event/area?

Provide the community and regional organizations that support your
project.

How many tourists/travelers visited your area or attended your festival
or event last year?

What benefits will your community receive by sponsoring this project?

Provide letter from private-sector partner; state the level of financial
contribution and the purpose of the contribution. (Only applies if
match is derived from private sector)
APPLICATION DEADLINE
Deadline: February 15, 2007
 Mail: 6 copies
 Address:

 SCPRT,
Tourism Partnership Fund
1205 Pendleton Street, Suite 110
Columbia, SC 29201
POINT SYSTEM
Total Weight Factor = 100

Strategies align to obtain goals (20)

New market initiatives and/or sustaining
markets credible (20)

Marketing campaign attainable (10)
POINT SYSTEM Cont.

Tax revenue impact (20)

Measurable mechanics (10)

Required documentation provided (10)

Application clear and comprehensive (10)
POINT SYSTEM
“Sponsorship Grant”
Total weight factor = 100
 Project Description Clarity (20)
 Marketing Strategies (20)
 Community/Regional Support (20)
 Attendance Level (20)
 Community Benefit (20)
RATING SYSTEM
Industry Review Panel
 3 PRT Staff Members
 2 or 3 Non-resident Panelist
 Panelist to be paid a stipend
 Panelist to serve for a set number of years
 Panelist to rotate off intermittently

Grant Fundamentals





Obtain approval from TPF Coordinator prior to
placement or production of any work
Refer to guidelines for specific instructions
regarding “approved” items
Include South Carolina Logo on all work
Submit reimbursement request no later than
May 30, 2008.
Reimbursement requests to include invoices,
cancelled checks and support documentation
SUMMARY
One program; Six Modules
 New Caps and New Thresholds
 Opportunity to submit creative ideas
 Improved Review Panel Process
 Attach “Letters of Commitment” f/Private
Sector and 3rd-Party Funding

SUMMARY (cont.)
One “Application per Organization
 Attach proof of Non-profit status to
originals and copies
 Applications: Date and Time-Stamped
 Deadline: Feb. 15th
 New Reimbursement Deadline: May 30th

GRANT TYPE
Established Market
ELIGIBILITY
Counties Collecting
>$900,000 ATAX
FUNDING
PARAMETERS
$500,000 w/ 2 to 1 Private
Sector Match, OR
QUALIFIERS
Score 90 or above
Out-of-State Marketing
Developing Market
Sports Marketing
Attraction
Beaufort, Charleston,
Greenville, Horry, Richland
$400,000 w/2 to 1 Match
any source
40 Counties Collecting
<$900K ATAX, SCATR,
Heritage Corridor
$200,000 w/1 to 1 Match
Entities w/on-going sports
marketing efforts
(No Sporting Events)
$50,000 w/1 to 1 Match
Charge admission
$40,000 w/1 to 1 Match
Score 85 or above
Out-of-State & In-State
(Outside 100 Mile)
Score 85 or above
Out-of-State Marketing
Score 85 or above
Out-of-State and/or InState Marketing
Festival & Event
F&E that attract visitors and
generate room nights
$20,000 w/1 to 1 Match
Score 80 or above
Out-of-State and/or
In-State Marketing (50 Mi)
Sponsorship Grant
Organization engaged in a
tourism marketing initiative
$500 w/1 to 1 Match
Score 75 or above
In-State Marketing