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By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns Company Overview •Established 1971 •Outdoor World, Springfield, Mo. (Headquarters) •Over 30 locations •Industry: Sporting Goods Stores Company Overview •Wide range of services and products Mission Statement •Financials: Strategy •Revenue (2005) = 1915.0 M •Employees (2005) = 12,500 Distribution Marketing Customer Service Potential Hazards Company Overview 1977 2004 1982 1974 1971 1995 1981 1996 Company Overview Mission Statement 1975 1988 Strategy 2006 Distribution Marketing Customer Service Potential Hazards Mission Statement To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Strategy • Follow a triple-bottom line • Pursue sustainable business model • Build strong brand community and social image Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Strategy • Support a wide range of deserving environmental and habitat conservation organizations • From 1996-2006, donated more than 40million to not –for profit organization that support conservation of fish and wildlife. • Educate people, specially young generation Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Differentiation Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Product Distribution • Mail order catalog – more than 22,000 items • Toll free number Company Overview Mission Statement Strategy • Website Distribution Marketing Customer Service Potential Hazards Distribution • 2 locations • Bar coded storage/retrieval system Company Overview Mission Statement • Efficient Strategy Distribution • Fast shipping Marketing Customer Service Potential Hazards Marketing • Outdoor World Television • Outdoor World Radio • Outdoor World Newspaper/Magazine • NASCAR • Big Cedar Lodge • Dogwood Canyon Nature Park Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards Target Market Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards Customer Service •Contact a Store •FAQ •Live Assistance Company Overview •Email •Call •Log of Inquires Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Bass Pro’s Final Thought… "For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.” - Baba Dioum References http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001 http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2632/fe902c4f2bae4ba8 a1af958c8c8637db/Whole_Press_Book_1.pdf http://en.wikipedia.org/wiki/Bass_pro_shop http://biz.yahoo.com/ic/59/59470.html
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