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Download 09801_策略性行銷管理_高企碩士班二甲
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南台科技大學 課程資訊 策略性行銷管理 課程名稱 策略性行銷管理 課程編碼 W0Q01201 系所代碼/名稱 0W / 高企碩士班 開課班級 高企碩士班二甲 開課教師 陳正男 學分 3.0 時數 3 必選修 必修 南台科技大學 課程資訊 課程大綱 1 Defining Marketing for the 21st Century Creating Customer Value, Satisfaction, and Loyalty (A1,A5) 2 Developing Marketing Strategies and Plans (A2) 3 Gathering Information and Scanning the Environment (A3) 4 Conducting Marketing Research and Forecasting Demand (A4) 5 Analyzing Consumer and Business Markets (A6, A7) Cruise Ships – Not Just for Grandma and 南台科技大學 課程資訊 英文大綱 1 Defining Marketing for the 21st Century Creating Customer Value, Satisfaction, and Loyalty (A1,A5) 2 Developing Marketing Strategies and Plans (A2) 3 Gathering Information and Scanning the Environment (A3) 4 Conducting Marketing Research and Forecasting Demand (A4) 5 Analyzing Consumer and Business Markets (A6, A7) Cruise Ships – Not Just for Grandma and
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