Download Europaweites Marketing – Chance für ländliche Gebiete

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Target audience wikipedia , lookup

Product planning wikipedia , lookup

Marketing research wikipedia , lookup

Ambush marketing wikipedia , lookup

Competition (companies) wikipedia , lookup

Digital marketing wikipedia , lookup

Viral marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Multi-level marketing wikipedia , lookup

Marketing channel wikipedia , lookup

Advertising campaign wikipedia , lookup

Marketing wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Marketing plan wikipedia , lookup

Multicultural marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Marketing strategy wikipedia , lookup

Sensory branding wikipedia , lookup

Global marketing wikipedia , lookup

Street marketing wikipedia , lookup

Green marketing wikipedia , lookup

Europe-wide Marketing –
a chance for rural areas
„SMEs are the foundation of rural
economy. Their competitiveness
should be kept and should be
made stronger.”
• The globalisation „eats“ workplaces in rural
areas. The result: increasing unemployment;
• Rural areas and their SMEs have high-quality
products and offers at their disposal;
• A target-oriented „Regional-Marketing“
(marketing of the region) and therefore the
marketing of SME are still in their early
It is worth to strengthen the SME
• SMEs and micro-businesses are the main
employers of Europe‘s rural areas;
• The provision of services mostly does not
correspond with the good quality of products:
– Regular customers do not get a quality service ;
– SMEs are mostly unreachable on weekends and
after work;
– SMEs barely apply modern technology and ITTools for marketing
Communication-Centers as a focus
of regional service
• Focused and professional service lifts the
competitiveness of rural SMEs;
• Expansion of the market by applying
inexpensive and modern IT-marketing tools;
• Linking-up of WebVoiceCenters in Europe to
establish the „Rural WebVoiceNetwork