Download ###The Marketing Mix in Travel and Tourism 1

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Pricing strategies wikipedia, lookup

Price discrimination wikipedia, lookup

Perfect competition wikipedia, lookup

Dumping (pricing policy) wikipedia, lookup

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Target audience wikipedia, lookup

Food marketing wikipedia, lookup

Copyright wikipedia, lookup

The Marketing Mix in Travel
and Tourism 1
BTEC Travel and Tourism
Copyright 2005 – Biz/ed
What is the Marketing Mix?
• Marketing Mix is a term describing
the key elements used by an
organisation to help it meet its
marketing objectives
• In travel and tourism we think of
the mix as comprising the
Copyright 2005 – Biz/ed
Elements of the Marketing Mix
• Planning
• Product
• Price
• Promotion
• Place
Copyright 2005 – Biz/ed
Using Mission Statements to set
objectives such as:
• profit targets
• competing with other facilities
• increasing market share
• entering new markets
Copyright 2005 – Biz/ed
• the product or service offered to
• its characteristics
• the niche(s) occupied by the
product or service
• how the product is branded
• its USPs (Unique Selling Points)
Copyright 2005 – Biz/ed
• how price is used to meet the
facility’s overall objectives
• the ability of the facility to change
prices to reflect market changes
• the impact of competitors on the
price of the service
Copyright 2005 – Biz/ed
What Now?
• Go to the Activity that
accompanies this Presentation to
find out more about how the
marketing mix is used in a facility
involved in special interest tourism
Copyright 2005 – Biz/ed