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Which of the following is not the characteristics
of the services?
(a) Intangibility
(b) Perishability
(c) Seperability
(d) Heterogeniety
Answer: (c)
Which of the following is not the process of
Marketing Management?
(a) Analysis
(b) Planning
(c) Control
(d) None of these
Answer: (d)
Which of the following is not the characteristic
associated with transactions between two or
more parties?
(a) Agreed upon conditions
(b) Time of agreement
(c) A place of agreement
(d) None of these
Answer: (d)
Marketing concept is rested on four main pillars.
Which of the following is not amongst four
pillars?
(a) Target Market
(b) Customer needs
(c) Segregated Marketing
(d) Profitability
Answer: (c)
Which of the following represent the acronyms of
age groups?
(a) SKIPPIES
(b) DINKS
(c) PUPPIES
(d) All of the above
Answer: (d)
Pricing is significant for firms because
(a) It determines revenues generated by the
firms
(b) It determines profits earned by the firms
(c) It affects the level of funds available for
other element of marketing mix
(d) All of the above
Answer: (d)
Which of the following statement is not
correct?
(a) Price exist in different forms for products
of different nature
(b) Price affects the consumer behaviour in
deciding about acquiring the product
(c) Price is the only element that produces
revenues
(d) None of these
Answer: (d)
Which of the following is not the common
objective pursued by firms for short term?
(a) Profit optimization
(b) Profit maximization
(c) Minimum return on sales turnover
(d) Fast turnaround or early cash recovery
Answer: (a)
Which of the following is the internal factor
influencing pricing?
(a) Price elasticity of the demand of the
product
(b) Competitors’ policy
(c) Bargaining power of suppliers
(d) Social considerations
Answer: (a)
Markup pricing comes under which of the pricing
method?
(a) Value-based pricing
(b) Cost-based pricing
(c) Competition-based pricing
(d) Going rate pricing
Answer: (b)
Which of the following is not the pricing
strategy?
(a) Geographical pricing
(b) Psychological pricing
(c) Product mix pricing
(d) None of these
Answer: (d)
Which of the following is/are tool(s) for
promotion mix?
(a) Advertising
(b) Public relations
(c) Direct Marketing
(d) All of the above
Answer: (d)
Which of the following is not true about push
strategy of promotion mix?
(a) Promotion efforts are directed at the
channel member
(b) It is done through personal selling and trade
promotion
(c) Promotion efforts are directed towards the
final consumer
(d) None of these
Answer: (c)
Factors influencing the promotion mix is/are
(a) Type of product/market
(b) Buyers’ Readiness stage
(c) Product life cycle stage
(d) All of the above
Answer: (d)
The benefits of test marketing is/are
(a) More reliable forecast of future sales
(b) An opportunity to decide about launching or
dropping the product
(c) Determining the better promotional strategies
(d) All of the above
Answer: (d)
Which of the following is not the growth
strategies?
(a) Intensive growth
(b) Innovative growth
(c) Integrative growth
(d) Diversification growth
Answer: (b)
Which of the following is/are component(s) of
product personality?
(a) The associated features
(b) The brand name and logo
(c) The package and label
(d) All of the above
Answer: (d)
Which of the following is not the level of the
product?
(a) Potential product
(b) Augmented product
(c) Product line
(d) Expected product
Answer: (c)
Which of the following cannot part of a
product line?
(a) Liril
(b) Lux
(c) Rin
(d) Dove
Answer: (c)
Which of the following is not the stage of product
life cycle?
(a) Introduction
(b) Growth
(c) Maturity
(d) None of these
Answer: (d)