Download International marketing and sales

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
International sales management
Plekhanov Russian University of Economics
October 13-18, 2014, Moscow
Lecturer: Olavi Filppula, MA
Table of contents
• Chapter one: Marketing strategy
– The key aspects of marketing and sales strategy
• Chapter two: Marketing mix
– Product decisions, sales decisions, communication
• Chapter three: International distribution and logistics
– Business-to-business marketing
– Effective distribution of products and services
Table of contents
• Chapter four: Marketing implementation
– Marketing and sales organization
– Human resource management in marketing and sales
– Sales management
• Chapter five: The collaborative sale
– Value-added sales – essential element in collaboration
– Buyer behaviour change – role of sales person
– Key account management – improving customer relationships
Topics for discussion
• What is international sales management?
• Differences between international and domestic
• Formulation, evaluation and selection of
marketing strategies
• Business-to-business marketing and sales
Topics for discussion, cont´d
• Market entry strategies, and methods
• International product management
• International marketing communications
• Management of international distribution and
• Resource management in marketing and sales
Related documents