Survey
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
Download The IMC Umbrella
Document related concepts
no text concepts found
Transcript
The IMC Umbrella IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle • The Integration Triangle Figure 18.1 Ten Principles of IMC RETAIL MARKETING COMMUNICATION Retail Communication Planning Retail Objectives Retail Targeting Retail Objectives Retail Targeting …In targeting consumers, a retailer’s first strategic concern is geography Cooperative Advertising Creating the Retail Ad The Media of Retail Marketing Communication BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying Behavior Types of B2B Marketing Communication Creating B2B Communication B2B Media BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying Behavior Types of B2B Marketing Communication Creating B2B Communication B2B Media BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying Behavior Types of B2B Marketing Communication Creating B2B Communication B2B Media BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying Behavior Types of B2B Marketing Communication Creating B2B Communication B2B Media BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying Behavior Types of B2B Marketing Communication Creating B2B Communication B2B Media NONPROFIT OR SOCIAL MARKETING Fund-Raising Social Marketing & Public Communication Cause & Mission Marketing Fund-Raising Social Marketing & Public Communication Cause & Mission Marketing INTERNATIONAL MARKETING COMMUNICATION Stages of Marketing Development The Global versus Local Debate Planning International Strategies Organizing for International Marketing Communication The IMC Factor in International Campaign Planning Stages of Marketing Development The Global vs. Local Debate Standardization Localization Combination Planning International Strategies Targeting Issues Positioning the Brand Setting the Budget Executing an International Campaign International Media Buying Organizing for International Marketing Communication The IMC Factor in International Campaign Planning
Related documents