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CLIMATE MASTER PROGRAMS Sarah Mazze, Program Manager [email protected] (541) 346-0786 CLIMATE LEADERSHIP INITIATIVE Overview 1. Why Climate MasterTM programs? 2. Climate Master program overview 3. Replication status and goals 4. Climate Master programs in your state CLIMATE LEADERSHIP INITIATIVE http://img.wallpaperstock.net:81/san-francisco-wallpapers_2781_1152.jpg CLIMATE LEADERSHIP INITIATIVE Behavior change is the means for immediate emissions reduction images.jupiterimages.com/.../74/47/23294774.jpg CLIMATE LEADERSHIP INITIATIVE http://lh6.ggpht.com/_76Pe8HCmn3s/Rjhykvib83I/AAAAAAAAAHY/sYF6akzGL1g/_MG_7162.jpg CLIMATE LEADERSHIP INITIATIVE What does an 80% US reduction by 2050 mean? From 24.6 (in 1990) to 4.92 tons annual per capita • Two round trip flights to the east coast, OR • A year of driving, OR • A year of electricity images.jupiterimages.com/.../74/47/23294774.jpg http://www.inhabitat.com/2007/10/20/prefa b-friday-marylands-solar-decathlonleafhouse/ CLIMATE LEADERSHIP INITIATIVE Goal of developing replicable model for engaging residents that: • Increases climate literacy • Supports individual efforts to reduce GHG emissions. And through these, support the behaviors, policies and products needed to effectively address climate change CLIMATE LEADERSHIP INITIATIVE Research Base • Behavior change: Information is not enough! • Transtheoretical Change Model • Community Based Social Marketing • Existing programs: • Master programs • Auditing programs • Watershed councils/neighborhood focus CLIMATE LEADERSHIP INITIATIVE Four Levels • Climate Master training • Household consultations and other outreach • Events • Participation on listserv CLIMATE LEADERSHIP INITIATIVE Climate Master Training • Low cost 30-hour training program • “Payment” of 30-hours volunteer outreach • Consultation and communication training CLIMATE LEADERSHIP INITIATIVE CLIMATE LEADERSHIP INITIATIVE CONSULTATIONS CLIMATE LEADERSHIP INITIATIVE VOLUNTEER OPTIONS • Tabling • Public speaking • Consultations • Support groups • Creative activities • Material development • Lightbulb exchanges • Solar assessments • Class demonstrations (ESL) • Continuing education and workshops CLIMATE LEADERSHIP INITIATIVE RESULTS • 50 person “Climate Brigade” reaching 1200 people in 6 months • 2 tons annual emission reduction per person, 20% electricity savings • Increases in: energy efficient purchases energy saving behaviors use of alternative transportation purchase of local foods volunteering with organizations involved with climate change talking to others about climate change • Decreases in: purchase of disposable goods Eating animal products • Addition of “climate filter” • Empowerment, community, life changing CLIMATE LEADERSHIP INITIATIVE Why Climate Masters Works • Trains influential community members, who motivate and train others • Builds self-efficacy • Offers practical skills • Develops peer support • Increases personal investment • Follow-up reinforces commitment – develops social norms • Reaches people and moves them through all stages of change (one on one contact) CLIMATE LEADERSHIP INITIATIVE Replication Progress to Date - Corvallis, Oregon - Salem, Oregon - Santa Fe, New Mexico - Bend, Portland, Roseburg, Oregon - Baltimore, Maryland - Arizona - Washington Carbon Masters - National, Climate Stewards http://upload.wikimedia.org/wikipedia/commons/5/52/US_map_-_states.png CLIMATE LEADERSHIP INITIATIVE CLIMATE LEADERSHIP INITIATIVE Junior Climate Stewards http://blog.biomicrofluidics.org/CLEAN/Compact_Fluorescent_Light_Bulb.jpg CLIMATE LEADERSHIP INITIATIVE Funding Sources • Utilities • Fees • Stimulus Funding • Cap and trade revenue • Local businesses • Grants •Transportation programs CLIMATE LEADERSHIP INITIATIVE Extension and Climate Masters CLIMATE LEADERSHIP INITIATIVE How does this complement your existing programs? CLIMATE LEADERSHIP INITIATIVE NEXT STEPS WITH CLI Adaptable Materials • Handbooks • Activities and syllabi • Consultation and worksheets • Template PowerPoints • Survey CLIMATE LEADERSHIP INITIATIVE NEXT STEPS WITH CLI Training and technical assistance from CLI • One-on-one consulting • Virtual meetings • Webinar training • Live training National network of CM programs • Interactive online forum • Regular material and program updates CLIMATE LEADERSHIP INITIATIVE Questions?
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