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California Micro Devices
Mobile Products Presentation
Kyle Baker
February 21, 2002
Overview
Market Segments
Marketing Strategy
Market Size and Opportunity
Overview of Products
CSP EMI/ESD Devices
Power Management Devices
California Micro Devices
www.calmicro.com
Mobile/Wireless SBU Profile
The focus of this SBU is to provide marketing and
sales support of CAMD products in the Mobile and/or
Wireless market.
This group will develop and manage products for the
Mobile/Wireless market space.
Translate CAMD’s core competencies to provide value
to OEMs in the Mobile and/or Wireless sectors.
Be responsive to customers needs and resolve all
issues with a high level of professionalism & quality.
California Micro Devices
www.calmicro.com
Mobile Products
Target Applications







Cell Phones
PDA’s
Digitial Still Cameras
Digital Camcorders
.MP3 Players
Wireless Communication Devices
Internet Appliance
California Micro Devices
www.calmicro.com
Market Opportunity
Application
Now
2003
ASP Units (MU) Value ($M) ASP Units (MU) Value ($M)
Cell Phone
PDA
Port. CE
$0.50
$1.00
$1.15
400
11
47
Total
$200 $0.77
$11 $1.14
$54 $1.03
523
30
66
$265
$505
•Significant growth of applications
•Significant new product development activity
•LDO’s
•USB Transceiver
•Does not include On-the-Go products or RF products
California Micro Devices
$403
$34
$68
www.calmicro.com
Mobile Products
Basic Strategies
Leverage ESD, EMI Filter and Combo solutions
to supplant discretes and competitive IPDs
Major competitors are still discrete solutions
Sell Performance, Form Factor, Lower Cost to Implement
Strengths in EMI filtering and ESD give us
advantages versus other IPD competitors
Best of class filter performance vs ST, Semtech, Bourns
Full portfolio of ESD solutions
Superior combo chips
California Micro Devices
www.calmicro.com
Mobile Products
Basic Strategies
Aggressive use of CSP technology
CAMD has broadest CSP product selection
EMI/ESD devices for mobile applications
Rapid migration of Power Management devices to CSP
 Significant solution form factor reductions
Up to 89% versus discrete implementation
Improved performance vs packaged solutions
Reduced parasitics
California Micro Devices
www.calmicro.com
Mobile Products
Basic Strategies
Aggressively promote advanced analog solutions
Power Management
LDO’s
Battery charging ASIC
Other advanced analog solutions
USB 1.1 transceivers
USB On-the-Go
California Micro Devices
www.calmicro.com
Mobile Market Strategy
Selling multiple devices per platform…. (Part 1)
•CSPRC030
•CSPRC032A
(Antenna)
•CSPESD304
•PACDN14xxC
•PACDN24xxC
•PACDN3401C
•CSPEMI307A
(USB Port)
•CSPEMI200A
•CSPEMI201A
•CSPEMI202A
(Microphone &
Headset)
California Micro Devices
•CSPEMI306A
(Data Port)
www.calmicro.com
Mobile Market Strategy
Selling multiple devices per platform…. (Part 2)
Mobile/Wireless Core Chipsets
(i.e. DSPs, GSM, CDMA, CPUs)
•Microprocessor Voltage
Monitors
•LDO Regulators
USB Section
•LDO Regulators w/
Drive
•Power Switch
LCD Displays
•500mA LDO Regulators
Audio Section
•LDO Regulators w/
high PSRR
•Mircopower LDO
Regulators
Battery Charger Circuit
•Step-up and Step-down
Switching Regulators
•Battery Charger IC
•LDO Regulator
California Micro Devices
www.calmicro.com
Overview of Products
Chip Scale Packaging (CSP)
When Board Space is at a Premium
CSP Opportunities
TM
ASIP
Networks
Analog
IC Design
Thin Film &
Chip Scale
Wireless Handsets
Handheld PCs & PDAs
CompactFlash Cards
Consumer Mobile Electronics
SMART Cards
SmartMedia Cards
California Micro Devices
www.calmicro.com
CAMD’s History with CSP
CAMD was an early adopter of CSP
technology

Licensed Ultra CSP from FlipChip
Technologies
CAMD has its own ball-drop machine for
building its own CSP products
More flexibility in manufacturing CSP parts
Shipping CSP products since June 2000
California Micro Devices
www.calmicro.com
Why Go with CSP Products?
The overall costs begin to add up:
Resistor Cost = $0.002/resistor
Capacitor Cost = $0.002/capacitor
ESD Diode Cost = $0.020/diode
Insertion Cost = $0.010/component
Cost of Board Space = Priceless
Why go with a discrete solution when you
can save board space for other functions?
California Micro Devices
www.calmicro.com
CSPEMI306A vs. Discrete Solution
Discrete Solution
Area = 39.62mm2
California Micro Devices
CSPEMI306A
Area = 3.94mm2
www.calmicro.com
Value Proposition Matrix
CAMD Part
Number
# of
discretes
including
ESD for EMI
Filters
CSPEMI200A
17
# of
Board Space
discretes w/o Savings
ESD for EMI
Filters
Total
CAMD’s 1Mu
Discrete
Unit Pricing
Solution Cost
12
85%
$0.294
$0.270
CSPEMI201A
10
6
86%
$0.192
$0.140
CSPEMI202A
10
6
86%
$0.192
$0.140
CSPEMI306A
30
18
89%
$0.516
$0.180
CSPEMI307A
24
16
87%
$0.504
$0.180
CSPESD304
4
N/A
48%
$0.120
$0.120
California Micro Devices
www.calmicro.com
Mobile CSP Products
TM
Current ASIP Portfolio
CAMD Solutions
 Chip Scale Products
 EMI Filters
 ESD Protection Arrays
 Combinations of EMI Filters
& ESD Protection Devices
Mobile Products
 CSPRC032A
 EMI Filter - Antenna
 CSPEMI200A
 Audio EMI Filter w/ ESD Protection
 CSPEMI201A
 Speaker EMI Filter w/ ESD Protection
 CSPEMI202A
 Microphone EMI Filter w/ ESD Protection
 CSPEMI306A
 6-ch EMI Filter w/ ESD - Data-Port
 CSPEMI307A
 4-ch EMI Filter & ESD - Data-Port + USB
 CSPESD304
 4-ch ESD Array - Volume, Keypad, LCD
California Micro Devices
www.calmicro.com
Mobile CSP Products
TM
Current ASIP Portfolio
CAMD Solutions
 Chip Scale Products
 EMI Filters
 ESD Protection Arrays
Mobile Products
 CSPRC030
 EMI Filter - Antenna
 PACDN14xxC
 4, 8, and 16 channel ESD Protection
Array for DC signals
 Keypad, Data-Port, Buttons, USB, LCD
 PACDN24xxC
 4, 8, and 16 channel ESD Protection
Array for AC and DC signals
 Keypad, Data-Port, Buttons, USB, LCD
 PACDN3401C
 1-channel Transient Voltage Suppressor
 Keypad, Data-Port, Buttons, USB, LCD
California Micro Devices
www.calmicro.com
Applications of CSP Devices
•CSPRC030
•CSPRC032A
(Antenna)
•CSPESD304
•PACDN14xxC
•PACDN24xxC
•PACDN3401C
•CSPEMI307A
(USB Port)
•CSPEMI200A
•CSPEMI201A
•CSPEMI202A
(Microphone &
Headset)
California Micro Devices
•CSPEMI306A
(Data Port)
www.calmicro.com
Design-wins with CSP Solutions
Significant momentum in CSP design-wins
into mobile products
Over 50 design wins in last 4 months
Wireless Handsets, MP3 Players, PDAs
Forecasting and orders with proper leadtime
are critical!
California Micro Devices
www.calmicro.com
CSP Product in MP3 Player
CSPEMI202A and CSPEMI307A parts
designed into MP3 Player
Microphone, Data-port, and buttons were the
applications for these 2 parts
CSPEMI307A
CSPEMI307A, 202A
California Micro Devices
CSPEMI307A
www.calmicro.com
CSP Product in Wireless Handset
CSPEMI306A, CSPEMI307A, and
CSPESD304 designed into a CDMA
Wireless Handset
CSPEMI306A & CSPEMI307A used in the data
and USB port section
CSPESD304 used to protect Microphone and
Speaker jacks
California Micro Devices
www.calmicro.com
CSP Product in Wireless Handset
CSPESD304
Speaker & Microphone
Jacks
California Micro Devices
CSPEMI307A
CSPEMI306A
Data & USB Ports
www.calmicro.com
New CSP Product Development
1pF ESD Protection Array in CSP
Similar to the packaged CM1210-xx parts
Will be available in 2, 4, and 8 channels
LDO Regulators in CSP form factor
Single output voltages @ 150mA
2x2 CSP array
California Micro Devices
www.calmicro.com
Available Data Sheets
Production
CSPRC030 - EMI Tapped Filter, CSP - 2x5 array
CSPRC032A - EMI T-Filter, CSP - 2x5 array
PACDN14xxC - 4, 8 , and 16 ch. ESD Protection Array
PACDN24xxC - 4, 8 , and 16 ch. ESD Protection Array
PACDN3401C - 1-channel Transient Voltage Suppressor
California Micro Devices
www.calmicro.com
Available Data Sheets
Pre-Production
CSPEMI200A - Audio EMI Filter w/ ESD Protection
CSPEMI201A - Speaker EMI Filter w/ ESD
CSPEMI202A - Microphone EMI Filter w/ ESD
CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port)
CSPEMI307A - 4-ch. EMI Filter & ESD (dataport+USB)
CSPESD304 - 4-ch. ESD Protection Array
California Micro Devices
www.calmicro.com
Sample Availability
Production
CSPRC030 - EMI Tapped Filter, CSP - 2x5 array
CSPRC032A - EMI T-Filter, CSP - 2x5 array
PACDN14xxC - 4, 8 , and 16 ch. ESD Protection Array
PACDN24xxC - 4, 8 , and 16 ch. ESD Protection Array
PACDN3401C - 1-channel Transient Voltage Suppressor
California Micro Devices
www.calmicro.com
Sample Availability
Pre-Production
CSPEMI200A - Audio EMI Filter w/ ESD Protection
CSPEMI201A - Speaker EMI Filter w/ ESD
CSPEMI202A - Microphone EMI Filter w/ ESD
CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port)
CSPEMI307A - 4-ch. EMI Filter & ESD (dataport+USB)
CSPESD304 - 4-ch. ESD Protection Array
California Micro Devices
www.calmicro.com
Product Release Schedule
CM3002-xx
CSPEMI20xA
CSPEMI30xA
CMPWR163-xx
CSPESD304
CM3014-xx
CM1210-xx
Feb. 2002
March 2002
April 2002
California Micro Devices
www.calmicro.com
Summary
A leader in providing CSP (ASIPTM &
Analog IC) Solutions to our customers
Developing new CSP products to support
mobile design needs
Working with mobile/wireless customers
to develop solutions that lower TCO
Continued support of mobile/wireless
customers that are using CAMD products
California Micro Devices
www.calmicro.com
Power Management
When Low Power Consumption Is A Must
LDO Regulator Opportunities
Low
Dropout
Voltage
Small
Form
Factor
Low Quiescent
Current
Wireless Handsets
Handheld PCs & PDAs
CompactFlash Cards
Consumer Mobile Electronics
SMART Cards
SmartMedia Cards
California Micro Devices
www.calmicro.com
Power WiseTM Regulators
CAMD has developed a new product
family of CMOS LDO regulators
Focus this product family in applications
for the mobile/wireless market space
Developed specifically for mobile products
that require low power performance
More LDO regulators will be released to
complete product offering
California Micro Devices
www.calmicro.com
PWRTM Features
Very Low Dropout voltages at full load
Dedicated control input for power-up
sequencing
Supply current near zero when disabled
Low quiescent operating current
Approximately 100µA
Thermal overload shutdown
Foldback overload current protection
California Micro Devices
www.calmicro.com
More PWRTM Features
Bypass pin enables the LDO regulator to
output voltage with very low noise
Standard package options
8-pin MSOP
5-pin SOT23
CSP version of Power WiseTM Regulators
under development
At least 75% board space savings vs. SOT23
California Micro Devices
www.calmicro.com
Why Use PWRTM Devices?
Superior Performance
Very low dropout voltage at full load
Excellent regulated output voltage
Low noise on output voltage
Almost zero supply current in shutdown
mode
Low quiescent operating current
California Micro Devices
www.calmicro.com
Mobile Products
TM
Current PWR Product Portfolio
CAMD Solutions
 Packaged Products
Mobile Products
 CMPWR163-xx
 150mA LDO CMOS Regulator
 Micropower LDO Regulators
 CMPWR025
 LDO Regulators w/ Drive
 500mA Dual Input Power Switch
 LDO Regulators w/ Voltage
 CMPWR150
Supervisor
 500mA Power Regulator w/ Drive
 Power Switches
 CMPWR160
 LDO Regulator w/ Voltage Supervisor
California Micro Devices
www.calmicro.com
New Product Development
LDO Regulators in CSP form factor
Single output voltages @ 150mA
Multi-Output LDO Regulators
Dual and triple output voltages
Various output voltages and currents
Step-Down Switching Regulators
Work in progress to improve performance
Oscillator frequency approximately 700kHz
California Micro Devices
www.calmicro.com
Applications of PWRTM Devices
Mobile/Wireless Core Chipsets
(i.e. DSPs, GSM, CDMA, CPUs)
•Microprocessor Voltage
Monitors
•LDO Regulators
USB Section
•LDO Regulators w/
Drive
•Power Switch
LCD Displays
•500mA LDO Regulators
Audio Section
•LDO Regulators w/
high PSRR
•Mircopower LDO
Regulators
Battery Charger Circuit
•Step-up and Step-down
Switching Regulators
•Battery Charger IC
•LDO Regulator
California Micro Devices
www.calmicro.com
Available Data Sheets
Production
CMPWR025 - 500mA Dual Input Power Switch
CMPWR150 - 500mA Power Regulator
CMPWR160 - LDO Regulator w/ Voltage Supervisor
CMPWR163-33 - 150mA/3.3V LDO Regultaor
California Micro Devices
www.calmicro.com
Available Data Sheets
Objective
CMPWR151 - 500mA LDO Regulator w/ Drive
CMPWR161 - 150mA/4.75V LDO Regulator, Low Noise
CMPWR163-28 - 150mA/2.8V LDO Regulator
CMPWR163-30 - 150mA/3.0V LDO Regulator
CMPWR170 - Micropower, Supply Voltage Supervisor
CMPWR171 - Micropower, Universal Supply Voltage
Supervisor
CMPWR200-xx - 500mA LDO Regulator
California Micro Devices
www.calmicro.com
Sample Availability
Production
CMPWR025 - 500mA Dual Input Power Switch
CMPWR150 - 500mA Power Regulator
CMPWR160 - LDO Regulator w/ Voltage Supervisor
CMPWR163-33 - 150mA/3.3V LDO Regulator
California Micro Devices
www.calmicro.com
Sample Availability
Currently Available
CMPWR163-15 - 150mA/1.5V LDO Regulator
CMPWR163-28 - 150mA/2.8V LDO Regulator
CMPWR163-30 - 150mA/3.0V LDO Regulator
Not Available
CMPWR200-28
CMPWR200-30
CMPWR200-33
CMPWR200-00
-
500mA/2.8V LDO Regulator
500mA/3.0V LDO Regulator
500mA/3.3V LDO Regulator
500mA/Adj. O/P LDO Regulator
California Micro Devices
www.calmicro.com
Product Release Schedule
CMPWR163-30
CMPWR170
CMPWR163-28
CMPWR161
CMPWR163-18
CMPWR171
CMPWR18x
CMPWR163-15
CMPWR192
Jan. 2002
Feb. 2002
March 2002
California Micro Devices
www.calmicro.com
Power Products Matrix
CAMD
Part
Number
Output Voltage
1.5V
2.8V
3.0V
Pkg. Type
3.3V
MSOP
SOT23
SOIC
TO263
CMPWR150
ILoad=500mA

 
CMPWR160
ILoad=150mA
 

CMPWR163-xx
ILoad=150mA
     
California Micro Devices
www.calmicro.com
Summary
A leader in providing Power Management
Solutions to our customers
Developing new products in this area to
support mobile design needs
Working with mobile/wireless customers
to develop solutions that lower TCO
Continued support of mobile/wireless
customers that are using CAMD products
California Micro Devices
www.calmicro.com