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Word Power
Blank-filling
Advertisements
_____________ (advertise) are an
important part of life.They use lots of
persuasive
exciting
____________
(persuade) and _______
(excite) images to sell products or
services. Generally
________(general) speaking,
commercial
there are two main types:______
(commerce) ads and PSAs. They do
truth (true).
not always tell you the _______
We should be ________(care).
careful
Question:How are these new words formed?
More examples:
Root
derivatives/new words
health
healthy
interest
interesting
depend
dependent
use
useful
difficult
difficulty
weekly
week
Competition:
Think more words that are created this way.
Which group can win ?
The group that has the most words wins.
How to form adjective from nouns
and verbs?
Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like
persuasive language and exciting images, but
they are not meant to trick us.
Using
commerce N.
persuade V.
excite
V.
commercial
persuasive
exciting
suffixes
Noun
+y
Can you think
of+ly
more
examples?
+ic
+al
+ous
+ful
Verb
+ed
+ing
+ive
health
week
hero
origin
danger
help
healthy
weekly
heroic
original
dangerous
helpful
amaze
excite
attract
amazed
exciting
attractive
Exercise: Best Clothing Shop
Possible answers:
(1) lovely
(2) attractive
(3) boring
(4) creative (5) fantastic
(6) exciting
(7) friendly (8) competitive
(9) Famous (10) lucky
Let’s learn more about suffixes.
Suffix
Meaning
-ical
having the quality of
-able
having the quality of
-ous
like,full of
-ful
characterized by
-less
without
Examples(adj.)
medical,
electrical
enjoyable,
reasonable
dangerous,
adventurous
joyful,
mouthful
cloudless,
hopeless
Puzzle 用所给单词的形容词形式填空！
Hidden word
1 commerce c o m m e r c
2 health
h e a l
3 hero
h e r o
4 attraction
a t t r a c t
5 help
6 excitement
5 h
7 origin
e x c i
8 danger
o r i g i n
8 d a
i
a l
t
h
1
y 2
i
c 3
i
v
e l
e 4
p
t
i
a
l 7
n g e
r
n
f
u l
g 6
o u
s
Food and ________
clothing are quite important to
our human beings.
Active show
Suppose you are a book seller. You want your
customer to buy a new book called ‘English
Literature’.How can you make your customer
buy it?Make a dialogue with your partner and
then have it presented.
learn more about
sales and
marketing
Useful expressions:
What do they mean?
Can you have a guess?
Product
Market research
Sales and marketing
Sales/marketing department
Consumers
Market share
Sales target / Market leader/
High quality/ Sales figures
Practice: B
Possible answers:
(1) product
(2) market share
(3) sales figure
(4) consumers
(5) high quality
(6) market research
(7) sales/marketing department (8) Sales target
(9) market leader
(10) sales and marketing
Exercise for consolidation
product /sales / quality / figure / consumer/ discount
products from
I want to buy some milk ________
Sales
the shop. ________of
milk usually go
up during this time.I like ‘Fresh’ milk
very much because this band usually
quality . Recent sales
has a good________
________show
that it is popular among
figures
_______. The shop also gives much
consumers
_______
discount of 10 per cent for cash.`Why
don’t you have a try?