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Word Power Blank-filling Advertisements _____________ (advertise) are an important part of life.They use lots of persuasive exciting ____________ (persuade) and _______ (excite) images to sell products or services. Generally ________(general) speaking, commercial there are two main types:______ (commerce) ads and PSAs. They do truth (true). not always tell you the _______ We should be ________(care). careful Question:How are these new words formed? More examples: Root derivatives/new words health healthy interest interesting depend dependent use useful difficult difficulty weekly week Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. Using commerce N. persuade V. excite V. commercial persuasive exciting suffixes Noun +y Can you think of+ly more examples? +ic +al +ous +ful Verb +ed +ing +ive health week hero origin danger help healthy weekly heroic original dangerous helpful amaze excite attract amazed exciting attractive Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) Famous (10) lucky Let’s learn more about suffixes. Suffix Meaning -ical having the quality of -able having the quality of -ous like,full of -ful characterized by -less without Examples(adj.) medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless Puzzle 用所给单词的形容词形式填空! Hidden word 1 commerce c o m m e r c 2 health h e a l 3 hero h e r o 4 attraction a t t r a c t 5 help 6 excitement 5 h 7 origin e x c i 8 danger o r i g i n 8 d a i a l t h 1 y 2 i c 3 i v e l e 4 p t i a l 7 n g e r n f u l g 6 o u s Food and ________ clothing are quite important to our human beings. Active show Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented. learn more about sales and marketing Useful expressions: What do they mean? Can you have a guess? Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target / Market leader/ High quality/ Sales figures Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation product /sales / quality / figure / consumer/ discount products from I want to buy some milk ________ Sales the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually quality . Recent sales has a good________ ________show that it is popular among figures _______. The shop also gives much consumers _______ discount of 10 per cent for cash.`Why don’t you have a try?