Download P3P Roadshow

P3P
A New Standard in
Online Privacy
Overview and Demos from Summer 2000
http://www.w3.org/P3P/
P3P1.0 – A first step
 Offers an easy way for web sites to
communicate about their privacy policies in a
standard machine-readable format
Can be deployed using existing web servers
 This will enable the development of tools
(built into browsers or separate applications)
that:
Provide snapshots of sites’ policies
Compare policies with user preferences
Alert and advise the user
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P3P is part of the solution
P3P1.0 helps users understand privacy policies
but is not a complete solution
 Seal programs and regulations
help ensure that sites comply with their policies
 Anonymity tools
reduce the amount of information revealed while
browsing
 Encryption tools
secure data in transit and storage
 Laws and codes of practice
provide a base line level for acceptable policies
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Using P3P on your Web site
1. Formulate privacy policy
2. Translate privacy policy into P3P format
 Use a policy generator tool
3. Place P3P policy on web site
 One policy for entire site or multiple policies for different parts of
the site
4. Associate policy with web resources:
 Place P3P policy reference file (which identifies location of
relevant policy file) at well-known location on server;
 Configure server to insert P3P header with link to P3P policy
reference file; or
 Insert link to P3P policy reference file in HTML content
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P3P policies
 Machine-readable (XML) version of web site
privacy policies
 Use P3P Vocabulary to express data
practices
 Use P3P Base Data Set to express type of
data collected
 Capture common elements of privacy policies
but may not express everything (sites may
provide further explanation in humanreadable policies)
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The P3P vocabulary
 Who is collecting data?
 What data is collected?
 For what purpose will
data be used?
 Is there an ability to optin or opt-out of some
data uses?
 Who are the data
recipients (anyone
beyond the data
collector)?
 To what information
does the data collector
provide access?
 What is the data
retention policy?
 How will disputes about
the policy be resolved?
 Where is the humanreadable privacy
policy?
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P3P informs Web surfers
privacy
manager
button
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Transparency
 P3P clients can
check a privacy
policy each time it
changes
http://www.att.com/accessatt/
 P3P clients can
check privacy
policies on all
objects in a web
page, including ads
and invisible images
http://adforce.imgis.com/?adlink|2|68523|1|146|ADFORCE
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A simple HTTP transaction
GET /index.html HTTP/1.1
Host: www.att.com
. . . Request web page
Web
Server
HTTP/1.1 200 OK
Content-Type: text/html
. . . Send web page
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… with P3P 1.0 added
GET /w3c/p3p.xml HTTP/1.1
Host: www.att.com
Request Policy Reference File
Web
Server
Send Policy Reference File
Request P3P Policy
Send P3P Policy
GET /index.html HTTP/1.1
Host: www.att.com
. . . Request web page
HTTP/1.1 200 OK
Content-Type: text/html
. . . Send web page
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P3P today
 Intuitive – promotes a seamless browsing experiences
while addressing privacy concerns
 Transparent – makes privacy policies clear to Web users
 Flexible – compatible with both regulatory and selfregulatory approaches, and with other technology tools
 Global – developed with international diversity in mind
 End-to-End – provides tools to more easily create
policies and checks sites for privacy assurance seals
 Expandable – future versions could support automatic
negotiation of privacy agreements and digital signaturebased authentication
 Available – demos currently available
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P3P enabled web sites
 www.aol.com
 www.microsoft.com
 www.att.com
 www.pg.com
 www.cdt.org
 www.ttuhsc.edu
 www.engage.com
 www.youpowered.com
 www.hp.com
 www.vineyard.net
 www.ibm.com
 www.w3.org
 www.idcide.com
 www.whitehouse.gov
And many more….
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P3P User Agent Demos
 Microsoft/AT&T P3P Browser
Helper Object
 Idcide Privacy Companion
 YOUpowered Orby Privacy Plus
Microsoft/AT&T P3P browser helper object
A prototype tool designed to work with
Microsoft Internet Explorer Browser
Not yet fully tested, still missing some
features
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Preference settings
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When preferences are changed to
Disallow profiling, the privacy check
warns us that this site profiles visitors
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IDcide Privacy Companion
 A browser plug-in that adds functionality to Netscape
or Internet Explorer browsers
 Includes icons to let users know that sites use firstand/or third-party cookies
 Enables users to select a privacy level that controls
the cookie types allowed (1st or 3rd party)
 Prevents data spills to 3rd parties through “referer”
 Let’s users view tracking history
 Prototype P3P-enabled Privacy Companion allows for
more fine-grained automatic decision making based
on P3P policies
 http://www.idcide.com
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IDcide P3P Icons
Searching for
a P3P policy
No P3P policy found
P3P policy is
NOT acceptable
P3P policy is
acceptable
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Double clicking on the P3P icon indicates where
the site’s policy differs from the user’s preferences
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YOUpowered Orby Privacy Plus
A tool bar that sits at the top of a user’s
desktop and allows a user to
Accept or deny cookies while surfing
Decide how, when and where to share
personal information
Store website passwords
Enjoy the convenience of "one-click" form-fill
P3P features in prototype automatically
rate web sites based on their P3P
policies
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Trust
Meter
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Orby cookie prompt
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Orby preference setting menu
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Policy Generator Demos
IBM P3P Policy Editor
PrivacyBot.com
YOUPowered Consumer Trust Policy
Manager Wizard
IBM P3P Policy Editor
Allows web sites to create privacy
policies in P3P and human-readable
format
Drag and drop interface
Available from IBM AlphaWorks site:
http://www.alphaworks.ibm.com/tech/p3peditor
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Sites can
list the types
of data they
collect
And view the
corresponding
P3P policy
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Properties
windows allows
sites to specify
detailed information
about how each
type of data is
used.
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PrivacyBot.com
Allows
webmasters to
fill out an
online
questionnaire to
automatically
create a
human-readable
privacy policy
and a P3P
policy
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YOUpowered Consumer Trust Policy Manager wizard
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For more information
about P3P, please visit our
web site
http://www.w3.org/P3P/