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Chapter 9 Presentation By: Deanna Buxton, Jen Kling, Corinn Tessitore, Jon Robb, and Stacy Speicher Web Design Significance of web design Important for all types of businesses Completely Online (Amazon) Click-and-Brick (Best Buy) Those Providing Information (DuPont, Any University) Effects of good web design Attractive Easy to Use Customer Satisfaction Customer Retention Good Web Design Pays Dividends By: Jim Rapoza Redesigning Your Web Site 2 Most Useful Elements Site’s traffic logs Dead ends Infrequently used click paths Regular visitor base Web based polls Developing a Web Site for a New Company Simple flexible design Constantly analyze usage Talk to visitors Research competitors KISS Principle Standard left or top navigational bar Fairly sparse but clean content Create a site that is viewable in all web browsers Avoid Link overcrowding Overzealous page breaking Over the top advertising 12 Website Design Decisions Your Business or Organization Will Need to Make Correctly (or you'll have to do it all over within a year) By: Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today August 4, 2004 12 Website Design Decisions 1. Determine your website’s chief purpose: be clear and focused 2. Decide whether to outsource or do It yourself Outsource initial design, but do maintenance inhouse 3. Divide your website into logical sections Logically and with many directories Remember that your site may grow Typical Small Site Organization 12 Website Design Decisions 4. Develop a site navigation system Left-side menu, tabs, site search, bottom links, site map Use some for a small site, more for a large site 5. Give your website an attractive ‘look and feel’ Reflects you and your business Simple, clean business look 12 Website Design Decisions 6. Build Basic Design Templates Constructs every part of a webpage Server Side Include (SSI) file Cascading Style sheets 7. Construct your site to be search engine friendly Vital to get traffic Include title, meta tags, headlines, and body text and hyperlink text and filenames 12 Website Design Decisions 8. Write and fine-tune focused content pages Write a series of focused content pages Each page should feature a specific topic 9. Incorporate Customer Communication Systems Include contact information so customers can contact you Builds trust 12 Website Design Decisions 10. Create and test effective sales pages Want high conversion rate Track sales percentages and make small changes 11. Conduct usability trials and incorporate changes Have 5 internet novices look at site 12. Plan to maintain your site for the long haul Life isn’t static and websites shouldn’t be either Have someone in the company learn to make everyday site changes Whirlpool Website Redesign By: Jason Brown PR Newswire February 1, 2005 Whirlpool Redesign http://www.whirlpool.com Chief Purpose Outsource or In-house Speak directly to customers Reinforce brand image Provide information that shoppers need to make informed product purchases Outsourced – Fry, Inc Logical Sections Homepage => Product Category =>Specific Products => Product Model => Checkout Whirlpool Redesign Site Navigation System Left side menu for owners of Whirlpool products Tabs at the top of the webpage Search option Section for new products Bottom links Site map Attractive Look and Feel Clean and understated Quick loading Easy navigation system Whirlpool Redesign Search Engine Friendly Fine-Tuned Content Pages Text is short and to the point Customer Communication Systems Title: Whirlpool Meta Tag: Manufacturer of ranges and ovens, washers and dryers, freezers, microwaves, and refrigerators 1st result on Google “Contact Us” Response Form 1-800 Number Maintaining the Site Contracted Fry to provide maintenance on an ongoing basis Goals and Challenges Goals in effective web design Reinforce Brand Image and Personality Speak to Customer wants and Needs Navagability and Easeability Unique, Creative, and Effective Interface Challenges in Creating Superior Websites Transitioning from older web based content Creating a unified corporate message and image (departmental interlock) Balancing the Demand of Advertisers and the Demand of Consumer ease of use Resources and Suggestions Resources to Aid in Better Web Design Site Traffic Logs Regular visitor base Both aid in determining usability and efficiency (If it isn’t clicked, why keep it?) Overall Suggestion Keep in mind the 12 steps outlined in previous article View site maintenance as important step in improving channel efficiency Remember it’s a marketing tool, so keep the customer and your brand in mind when designing or redesigning KISS Bibliography Brown, Jason. “Fry, Inc. Helps Manufacturer Whirlpool Launch Redesigned Website.” Find articles.com. 1 February 2005. Findarticles.com. 10 March 2005. <http://www.findarticles.com/p/articles/mi_m4PRN/is_2005_Feb _1/ai_n9478729> Wilson, Ralph F. “12 Website Design Decisions Your Business or Organization Will Need to Make Correctly.” Web Marketing Today. 4 August 2004. Ralph F. Wilson. 10 March 2005.<http://www.wilsonweb.com/articles/12design.htm> Rapoza, “Jim. Good Web Design Pays Dividends” eWeek Labs Reporting. 28 February 2005. Lexis Nexis. 10 March 2005. <http://web.lexis-nexis.com/universe/document?_ m=0c95b6b857ff5542682e00f826d387e&_docnum=1&wchp=dG LbVlb- zSkVb&_md5=ba5f159393c2d0e501388c8e51a6069a>
