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http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK Email: [email protected] About this Talk This talk will look at how you can use the social web to support the work of your organisation Twitter: http://twitter.com/ukolnculture/ UKOLN is supported by: A centre of expertise in digital information management This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence (but note caveat) www.ukoln.ac.uk Web 2.0 is many things A centre of expertise in digital information management 2 www.ukoln.ac.uk What defines Web 2.0? It’s an attitude – not technical standards • Always evolving • Can be ephemeral • Participation • Openness and trust • Simple to use • Often free to use A centre of expertise in digital information management 3 www.ukoln.ac.uk What is the Social Web? Social networks Communication The spaces where people are already Sharing content A centre of expertise in digital information management 4 www.ukoln.ac.uk Social Web Users Who? • Many grew up with Web 2.0 • But not just the young - silver surfers • People with disabilities What for? • See Web 2.0 as a social environment • Use Web 2.0 for personal storage • Share content via Web 2.0 How? • Devices may determine type of service use • Age may steer choice of service types A centre of expertise in digital information management 5 www.ukoln.ac.uk Did You Know? Fact • 72% of internet population are on at least one social network • Twitter gets 300,000 new users every day Figures above from: 52 Cool Facts about social media (http:bit.ly/aoczDA) 13 Mind-blowing facts on social media (http:bit.ly/9HDprr) Alerted to these by: Phil Bradley column in CILIP Update A centre of expertise in digital information management 6 www.ukoln.ac.uk Where Do You Start? Don’t start with ‘We need to blog’ But ask yourself • What do I want to achieve? • Who do I want to make contact with? • What are their likely interests? • What do they use? A centre of expertise in digital information management 7 www.ukoln.ac.uk Task = Communicate Think Web 2.0 “as well as” • Not instead of Web page, RSS feed, posters and fliers, etc. Activities • Holiday challenges for children • Touch sessions for visually impaired people News • Announcements and reminders • Changes (to opening hours, services, contact details, etc.) • Emergencies (closed by snow, floods, power cuts) A centre of expertise in digital information management 8 www.ukoln.ac.uk Communicate by … Activities • Blogs, Twitter, Web pages News – general • Blogs as well as home page and RSS feeds News - emergency • Twitter: re-tweets mean a message can reach a wide audience very quickly • Update your Facebook page and set up automatic tweets A centre of expertise in digital information management 9 www.ukoln.ac.uk Communicate using … Blogs • Posts can vary in length. • Blogging services - the most commonly used are: Blogger, Wordpress, TypePad Micro-blogs • Twitter is currently the most used • Short messages – 140 character max • But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca. A centre of expertise in digital information management 10 www.ukoln.ac.uk http://britishlibrary.typepad.co.uk/patentsblog/ A centre of expertise in digital information management 11 www.ukoln.ac.uk http://blog.hertfordmuseum.org/ A centre of expertise in digital information management 12 www.ukoln.ac.uk http://twitter.com/bristollibrary A centre of expertise in digital information management 13 www.ukoln.ac.uk http://twitter.com/devonlibraries **Devon Libraries update twitter via facebook A centre of expertise in digital information management 14 www.ukoln.ac.uk Character Twitter Accounts Why? • Establishing a character makes it more personal • Can be quirky and eye-catching • It’s fun – appeals to the young (and not so young?) • Builds a link to the organisation A centre of expertise in digital information management 15 www.ukoln.ac.uk http://twitter.com/nathistorywhale A centre of expertise in digital information management 16 www.ukoln.ac.uk http://twitter.com/iamhenryviii A centre of expertise in digital information management 17 www.ukoln.ac.uk https://twitter.com/YuffyMOH A centre of expertise in digital information management 18 www.ukoln.ac.uk Task = Building Communities Reading groups Friends of the (museum/library/archive) Local history groups A centre of expertise in digital information management www.ukoln.ac.uk Build Community by … Reading groups • Continue discussion from meetings • Enable housebound / sensory impaired to join in • Blogs or wikis Friends of the museum – promote activities • Facebook groups Local history group - share content • Flickr group A centre of expertise in digital information management 20 www.ukoln.ac.uk http://thebookcase.wetpaint.com/ A centre of expertise in digital information management 21 www.ukoln.ac.uk http://teenreadinggroup.wetpaint.com/ A centre of expertise in digital information management 22 www.ukoln.ac.uk http://www.librarything.com/groups/byairlandseahampshir Hampshire special collections awards public vote A centre of expertise in digital information management 23 www.ukoln.ac.uk http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf http://www.nmm.ac.uk/about/youth/ A centre of expertise in digital information management 24 www.ukoln.ac.uk Task = Staff Development The problems • Little or no budget • Limited staff time to attend courses • Staff located in multiple locations • Part-time staff – timetabling issues • Staff at different levels of experience A centre of expertise in digital information management 25 www.ukoln.ac.uk Develop Staff Skills by … 23 Things programmes • Staff follow at own rate • Useful refresher to retain skills How? • Follow someone else’s blog or wiki • Develop your own training course (and staff manual) as a blog or wiki • Use / create resources on YouTube and Slideshare A centre of expertise in digital information management 26 www.ukoln.ac.uk http://23things.wetpaint.com/ A centre of expertise in digital information management 27 Portsmouth & Surrey www.ukoln.ac.uk http://devlibs23things.wordpress.com/ A centre of expertise in digital information management 28 www.ukoln.ac.uk Task = Share Content Why? • People like to contribute • Harness popularity of Flickr and YouTube • Enrich the experience • Not just on the day • Putting things in context • Benefits • Build engagement • Gain additional resources / information A centre of expertise in digital information management 29 www.ukoln.ac.uk Share Content by … Blogs • Local history – post on topic, people add information through comments Flickr • Your photos lacking date/place/names • Their photos: current events, historical YouTube • Curator talks on specific objects • Author talks • Oral history interviews A centre of expertise in digital information management 30 www.ukoln.ac.uk http://www.flickr.com/photos/devonlibraries/ A centre of expertise in digital information management 31 www.ukoln.ac.uk What Else Could I Use? Podcasts (via YouTube) • Can be audio or video • Oral history interviews, author talks • ‘How to’ talks Brian Kelly on Web 2.0 (video podcast on YouTube) http://www.youtube.com/watch?v=axoRFdINQRc Librarything • Free up to 200 titles, or small fee above that • ‘New to the library’ collection • Virtual bookshelf on a topic • Reading group resource A centre of expertise in digital information management 32 www.ukoln.ac.uk Questions Any questions? Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UK Email: [email protected] Web site: http://www.ukoln.ac.uk/ Blog: http://blogs.ukoln.ac.uk/cultural-heritage/ A centre of expertise in digital information management 33 www.ukoln.ac.uk