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Transcript 
The Pharmaceutical Industry

Ethical – prescription
Highly regulated
manufacturing, distribution, marketing

Over the Counter/Consumer Products
Discretionary
Market driven
CGMP



Current Good Manufacturing Practice – on
Human use pharmaceuticals
Issued by:
Division of Mfg. and Product Quality
Office of Compliance
Center for Drug Evaluation & Research
U. S. Food & Drug Administration
WWW.FDA.GOV/CDER/DMPQ
Marketing Considerations

Web Site
Well constructed; complete
Clearly Identify “Diversity Classification”
Marketing Considerations


Web Site
Well constructed; complete
Clearly Identify “Diversity Classification”
Identify your Market
Size, Location, Commodity, First/Second Tier
Marketing Considerations



Web Site
Well constructed; complete
Clearly Identify “Diversity Classification”
Identify your Market
Size, Location, Commodity, First/Second Tier
Contacts
Industry Memberships – ie, APA, AACP, PDE (Phila. Drug
Exchange)
Professional Memberships – ISM, NAWBO, NMSDC
Marketing Considerations





Web Site
Well constructed; complete
Clearly Identify “Diversity Classification”
Identify your Market
Size, Location, Commodity, First/Second Tier
Contacts
Industry Memberships – ie, APA, AACP, PDE (Phila. Drug
Exchange)
Professional Memberships – ISM, NAWBO, NMSDC
Follow Up
Trade Show, professional contacts
Periodic e-mails of current information
Celebrate Successes
Press releases, E-mail Blasts
Final Considerations

Deliver!!!!

[email protected]
302-886-1183
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