Download Prices Act As Signals

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Market Effects of Changes
in Demand or Changes in
Supply
The Price
Adjustment Process
Increase in Demand
Price
S
D
D1
Quantity
More people want a good (such as Play Station 2). Demand
increases
Increase in Demand
Price
S
D
D1
Quantity
Demand increases, product has become relatively more scarce and
price rises
Decrease in Supply
Price
S1
S
D
Quantity
Costs to supply the good have increased. Suppliers can supply less
of the good. Supply decreases
Decrease in Supply
Price
S1
S
D
Quantity
Supply decreases, product has become relatively more scarce and
price rises
Decrease in Demand
Price
S
D1
D
Quantity
Less people want a good (such as music tapes). Demand
decreases
Decrease in Demand
Price
S
D1
D
Quantity
Demand decreases, product has become relatively less scarce
and price falls
Increase in Supply
Price
S
S1
D
Quantity
Costs to supply the good have decreased. Suppliers can supply
more of the good. Supply increases
Increase in Supply
Price
S
S1
D
Quantity
Supply increases, product has become relatively less scarce and
price falls
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